Handout 5 Flashcards
refers to an in-depth examination of key factors that influence the business operations of a firm. It involves carefully studying a firm’s external environment to predict environmental changes and detect changes already underway.
Environmental scanning
It includes physical resources, wildlife, and climate that are an inherent part of existence on Earth.
Natural environment.
It is mankind’s social system that includes general forces that do not directly affect the short-run activities of the firm but can influence its long-term decisions.
Societal environment.
These regulate the exchange of materials, money, energy, and information.
Economic forces.
These generate problem-solving inventions.
Technological forces.
These allocate power and constrain and protect laws and regulations.
Political-legal forces.
These regulate the values, morals, and customs of society.
Sociocultural forces.
It includes elements or groups that directly affect a firm and, in turn, are affected by it.
Task environment.
They have the power to create or reduce the demand for a product or service.
Customers.
They provide a product or service to another business.
Suppliers.
They provide a better or similar product to the same target segment.
Competitors.
They directly participate in activities that help fulfill the firm’s goals.
Employees.
Any change in tax law will impact the business operation.
Government Regulations.
They bring attention to the firm and could affect the operation in either a positive or negative way.
Special Interest Groups.
It is a framework used to evaluate a firm’s competitive position by listing the conditions inside and surrounding it.
SWOT Matrix.