Handout 5 Flashcards

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1
Q

is a form of information dissemination where everything is in print, primarily through materials that can be held by a hand, like newspapers and magazines (Bean-Mellinger, 2018). It is dubbed traditional media because it is the oldest form of information transfer, aside from dance and oral dissemination.

A

Printed media

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2
Q

launched in 1905, was perhaps the first national magazine in circulation.

A

Philippine Magazine,

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3
Q

the Philippines’ first comic strip,

A

Kenkoy

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4
Q

went live in 1837, it established a precedent for modern electronic means of communicating across borders.

A

telegraph

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5
Q

was developed by Nikola Tesla in 1891 when he constructed a high-frequency transformer.

A

electronic transmitters

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6
Q

He was able to successfully send an electrical signal to a receiving device that was not linked to his transmitter, indicating that a signal could be delivered into space and received by devices at random sites. He referred to his invention as a

A

radiotelegraph

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7
Q

owned the first three (3) fifty-watt stations, KZKZ, KZRM, and KZEG,

A

Henry Hermann

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8
Q

Tagalog and localities’ dialects are the daily fares on most stations. These programs are heavily favored by the masses, whether urban or rural. The “pang-masa” program is a show, which tackles clichéd storylines about abused women, philandering spouses, love’s inequity, and dishonesty.

A

Radio dramas and commentaries

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9
Q

is a rising media format for delivering radio-style information and programs to a computer, phone, or media device. The term is a combination of iPod and broadcast.

A

podcast

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10
Q

Radio technology also paved the way to broadcast

A

popular - or pop
- music.

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11
Q

created the first phonograph.
This was followed a decade later by the flat-disk phonograph (or gramophone) invented by American inventor Emile Berliner (1851-
1929),

A

Thomas Edison

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12
Q

a blend of classics, light opera, and softer rock singles.

A

Adult contemporary/Easy listening:

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13
Q

these are the works of eminent composers. Despite being products of high culture, they have endured and mainstream popularity.

A

Classical music:

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14
Q

encompasses all subgenres, including traditional, urban, and rock country. This genre is exemplified by the prominent rural themes and simple life.

A

Country

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15
Q

This genre emerged because of the prevalence of urban nightlife.

A

Disco is divided into two (2) categories: classic disco from the 1970s and 1980s and contemporary techno or electronic dance music
(EDM).

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16
Q

a mash-up of several genres, including pop, rap, rock, techno, and others.

A

Eclectic Pop

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17
Q

music that incorporates electronic effects and digital instruments and encompasses experimental and electronic dance

A

Electronic

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18
Q

mostly college and university radio stations promote this form of music. It is a genre that uses non-musical objects to create traditional instruments or sounds and is manipulated to suit the artist’s preference.

A

Experimental

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19
Q

both the original and popularized varieties. It employs the use of traditional musical instruments.

A

Folk

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20
Q

music aimed at fans of both contemporary and classic gospel singers.

A

Gospel

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21
Q

music from all eras and genres of jazz, blues, and swing.

A

Jazz and Blues

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22
Q

Mostly from the romantic period. This is another surviving facet of high culture.

A

Opera

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23
Q

classic and contemporary works by rap and hip-hop artists.

A

Rap and hip-hop

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24
Q

classic and contemporary performers perform rhythm and blues music, as well as its funk and soul subgenres.

A

Rhythm and Blues, Funk, and Soul

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25
Q

encompasses all styles of music, past, and present, including old rock and roll, classic rock and roll, jazz rock, folk rock, hard rock, metal rock, industrial rock, grunge, and punk.

A

Rock

26
Q

began in the late 1980s in the United Kingdom and has since developed into its own distinct genres, including Britpop (British guitar pop music) and Riot Grirl, a feminist punk rock movement, among others.

A

Indie music

27
Q

may be found in isolated portions of the nation, such as the highlands of northern Luzon and the coastal and interior regions of the islands of Mindanao,

A

Pre-Hispanic or Malayan-type music

28
Q

Most Filipinos associate Spanish culture with one genre of music.
In the late nineteenth century, in a few Spanish cultural centers, this Mediterranean-style tune with guitar accompaniment blossomed, spreading to neighboring islands where it is still performed today.

A

Hispanic-type Music

29
Q

is based on photographic technology.

A

Film

30
Q

was used by artists to draw in the Renaissance.

A

Camera obscura (darkroom)

31
Q

invented the modern camera.

A

Joseph Nicéphore Niépce (1765-1833)

32
Q

invented photography.

A

Louis J. M. Daguerre (1787-1851) and the British inventor William Henry Fox Talbot (1800-1877)

33
Q

Films are typically divided into three (3) types

A

narrative, documentary, and animated (or cartoon) films

34
Q

is a work of fiction or a portrayal of actual events.

A

narrative film

35
Q

is when the screenplay is written.

A

Preproduction

36
Q

the screenplay is filmed.

A

production stage

37
Q

is the last step of filmmaking when non-linear sequences are edited together to form a plot and other components like music, and special effects are added.

A

Postproduction (editing)

38
Q

is a nonfiction film that depicts real-life circumstances with people explaining their thoughts and experiences to a camera or interviewer.

A

documentary

39
Q

are narrative stories intended for children. A storyboard is a set of drawings that depicts the essential portions of the tale.

A

Animated films

40
Q

introduced in the late 1970s, was the first to be commercialized. The popularity of the technology was shortly overshadowed by RCA’s cleverly advertised VHS videotape format.

A

Sony Betamax Tape

41
Q

was the first television station to broadcast in the Philippines in 1953.

A

DZAQ-TV Channel 3 of Alto Broadcasting System (ABS) in Manila

42
Q

has had the most rapid expansion in the television business. The rise of this, which was established in 1969, was stifled under the Marcos government due to an order providing an exclusive license to a business ally to build and run it nationwide.

A

Cable television

43
Q

was derived from the medieval Latin verb advertere, which is defined as “to direct one’s attention to.”

A

advertising

44
Q

The first recorded advertising material during human civilization was the use of

A

outdoor signs

45
Q

Creating an image for a product involves giving it a “personality” that can be marketed to certain demographics. The image is made up of the product’s name, packaging, logo, pricing, and general presentation.

A

Image-creation

46
Q

uses unconscious archetypal motifs to construct a commercial image.

A

Mythologization

47
Q

refers to the application of visual artists’ practices. Using bizarre imagery and juxtaposing subject matter, surrealist artists make perfume commercials that depict ladies surrounded by a black abyss or emerging magically out of nothing. by

A

Aestheticization

48
Q

uses real people and celebrities instead of professional actors. Consumers prefer real people and celebrities over actors.

A

Real-life advertising

49
Q

is the utilization of popular culture styles, trends, and language to construct advertising messages.

A

Simulation

50
Q

is a sort of subliminal advertising, impacting people’s thinking without their knowledge.

A

Placement

51
Q

exemplifies what popular language is all about and what connotations it conveys. Since the 1920s, young people have used it to describe appealing lifestyle pictures.

A

Cool

52
Q

“duh,” “dude,” and “dope” have evolved into colloquialisms and have become part of popular culture.
In the late 1990s, the word “duh” began to appear in the media, from movies to television shows, and even entered the vernacular for a short period of time.

A

Slang

53
Q

is a compressing language, employing abbreviations not just to speed up communication but also to convey subtleties of meaning. This may be observed, for example, in the way certain artists spell their names.

A

Pop language

54
Q

is characterized as a language that incorporates various languages and names and integrates them in creative ways.

A

swardspeak (or the “gay lingo”)

55
Q

is the deliberate switching of either the word’s entire spelling or syllabic

A

Inversion

56
Q

are the intentional use of words that have localized versions of the intended words, usually in the form of puns.

A

Word plays

57
Q

are the usage of words that sound similar to the words that will be used in the conversation.

A

Deliberate homophones

58
Q

are the intentional use of famous celebrity names, whether local or foreign, as descriptors for the intended words.

A

Name puns

59
Q

is the deliberate usage of foreign words while retaining the foreign word’s meaning.

A

Borrowing

60
Q

have become a genuine language of their own, being utilized by everyone from artists to politicians to marketing and more.

A

Emojis

61
Q

describes the ever-expanding internet pastiche culture where everything may be mixed, from physics to music and comedy fads.

A

“mash-up culture”