Handout 1 Flashcards
comprises organizations involved in the production and distribution of travel and tourism products
tourism industry
the collective term given to the most recent development in the
mode (electronics) and machines (computers and communication technology) used for acquisition,
processing, analysis, storage, retrieval, dissemination, and application of information
Information technology (IT)
elimination of intermediaries in
the conduct of tourism transactions. it enables direct transactions between
consumers and primary suppliers
disintermediation
new intermediaries (such as online
travel agencies [OTAs]) emerged that handle tourism transactions, although several large hotel providers have
chosen not to participate in this form of distribution
re-intermediation
form strategic alliances with suppliers and provide consumers with opportunities to simultaneously search the databases of their partners
metamediaries
another technology-based development disrupting established relationships among tourism service providers. involves the assembly of various travel products and service components into one (1) package at the moment of request
Dynamic packaging
become an essential component of tourism marketing
Website marketing
particularly affected by technological developments. Their product is destinationrelated information, and such information is increasingly provided by websites
Destination marketing
organizations (DMOs)
based on user-generated
content and social networking applications that provide tourism marketers with increasing challenges
Web 2.0 technologies
easily damage costly branding strategies employed by tourism marketers.
These contents are perceived as more credible than marketer-based information
Consumer reviews and blogs
For example, JetBlue Airways, a
New York’s hometown airline and a leading carrier in Boston, asks consumers to submit their stories online or visit their touring JetBlue Story Booth to make a recording
Web 2.0 marketing
Internet technologies are used to obtain information necessary for planning travels, formulating correct expectations, and evaluating and selecting alternatives, as well as to
communicate with providers of tourism products and services to prepare or execute transactions
Pre-consumption
The challenge in tourism lies in providing consumers with an opportunity for this before
the actual purchase.
product trial
represent tourism products and
services in more realistic and dynamic ways than other promotional materials, play a crucial role in
offering rich travel information.
virtual tours
allows consumers to contact suppliers or distributors of tourism products if they need additional information or other forms of assistance, is also a
development because of IT
Online customer support technology
Internet technologies are used during the actual trip mainly for travelers to stay connected and obtain relevant en-route information at a specific place and moment in time for decision-making and on-site transactions.
Consumption
means anywhere-and-anytime availability of tourism-related information for consumers
En route Internet access
play an important role in this sense due to their ability to provide travelers with wireless and instantaneous Internet access.
Mobile technologies
supported through a wireless application protocol (WAP), global system for mobile communication (GSM), and short message service (SMS) allow travelers to take full advantage of the Internet while on the road.
Cellular phones
Empowered by geographical information systems (GIS) and global positioning system technology (GPS), in combination with information available on the Internet, these advanced mobile applications identify the traveler′s location to generate personalized assistance in the form of location-specific and time-sensitive information.
real-time location-based services.
Internet technologies are used in ways that allow sharing, documenting, storing, and reliving tourism experiences, as well as establishing close relationships with places, attractions, or product and service providers
Post-consumption
examples of Internet applications that provide consumers with support during the post-consumption phase
Virtual travel communities and social media
