Guidance + Rebuttals to DM within Cold Call (can be office manager if dentist is not available) Flashcards
I am already under contract with someone else./ I am already busy with someone else
I know that… that’s why I reached out to you.. and I know we can do better.. I like to talk to people like you who get it so I look for practices who currently advertise like you’re doing.. and I know we can either make you more money with the same ad spend OR we can save you a lot of money and get the same results or revenue from your current ad campaigns. I’d rather show you exactly what we have here and how we can help you rather than just telling you I can help you.. would that you’d like to check out?”
I’ve had a bad experience with a previous person/advertising company.
I can’t tell you why something didn’t work out in the past but I’m sure if you can give me some detail on it, we could go over it and you’d understand what went wrong. Now when I found you, I checked out your ad campaign and I said to myself, that I could really help this practice… I’m more comfortable showing you exactly how I can help you rather than just telling you here.. is that fair?
We handle that internally./I do it myself.
So I’ve built these for you and I understand that not everyone I talk to will want to work with me and my team but I think you’ll really love what I had and what I built for you… Would you have 10 minutes for me to show you… even if want to continue to work with me, I know you’ll take away some big time takeaways that you can implement yourself… Sound fair?
Can you just send me some information?/Send me some info.
“For you, na… I want to show you what I built”
Sounds like you’re just trying to sell me something. What’s the catch?
Be honest about your situation.
“I’m 23 years old and just starting to build a business here and I thought I could really help you and I understand that you get it vs. other practices.. so I wanted to help you… now just getting started out, even though I’ve studied the game for years now… I want case-studies.. I don’t have to be paid… your case study will make me a ton of money.”
Did you build this out specifically for me?
“yes, I did, I liked what you guys were doing.. .in terms of trying to get more Invisalign cases by advertising and I saw you ad this advertising funnel set up to get people to inquire about treatment so I thought I build you something that’ll kick butt and I think you’ll really love it… so I just wanted to have 10 minutes to share that with you to get you more Invisalign cases”
I don’t have time for this right now/ I have a patient to deal with soon.
When a good time to go over this?
We’ve been pretty happy with the results so far. / I am happy with our current marketing/advertising.
Compliment them and credit them
.. and get into that’s why I’m reaching out. “I wouldn’t have reached out if I thought guys were like any other practice… so I’m reaching out for that reason, I think you guys get it” … get back into the pitch… I know how busy life can be being a practice owner so I completely understand how valuable and precious the little free time you get here and there, actually is… I promise you, your time will not be wasted…. 7 minutes is all I ask…”
“Sure, show me what you can do.”
“Can you do it right now.. do you have the time right now?”
What is Billy’s script he uses to get a meeting scheduled when talking to the decision-maker?
DM: Hello
You: Hey ____, It’s _____, from _____ !
(Address Skepticism) I know a lot of people probably request to do your marketing…
(Reason for the Call) But I would love the opportunity to earn your business.
(Soft Offer) Can I have 7 minutes of your time to show you an advertising campaign I built to bring you customers?
-or-
(Alternative Appointment Setting) Can I set up a 7 minute call with you and my CEO to show you an advertising campaign we built to bring you customers?
“I’m kinda busy/busy rn, can you send me the funnel/link to the funnel rn?”
“Sure thing… but when you see and if you love it like I think you will, you promise you’ll talk it over with me… this is super secret top advertising funnel material maaannn… I can’t just be handing it out everyone… sound like a deal?
Alright, what’s a good email for you?
