Guestology Flashcards
The science that deals w/ understanding the guest.
Scientific study of their needs, behaviors, and expectations of people in a service environment and how to use that knowledge to optimally manage a service org.
Guestology, Dickson 2010
Entails studying the totality of the guest experience from expectations down to reality the results and feedbacks.
knowing guests, clients needs, wants, perceptions and expectations.
Klein, 2014
Guestology
What are the concepts of Guestology
Guestology
Integration
Delivery of Systems
Quality Standards
concept of guestology that focuses on needs, wants, and perception
Guestology
Concept of guestology that focuses on putting all together
Integration
Concept of guestology that focuses on cast, setting, and process
Delivery of Systems
Concept of guestology that focuses on igniting innovation through technology and service.
Quality Standards
who states that “there are still unresolved basic problems and w/ social media around, guest have easy access to flaunt these problems. Thus setting a springboard for other system.
Ekiz et. al (2012)
information ecosystem
algorhythms
Unresolved basic problems as noted by Ekiz et. al 2012
Rooms
Arrogant and clueless staff
failure to respond
poor delivery
cleanliness
amenities and utilities
billing