customers/guests/clients Flashcards
Five Basic type of customer
Loyal Customer
Impulse customers
Discount customers
Need Based customers
Wandering customers
Internal Customers
most important segment to please and should be one of the priorities of a specific firm.
Loyal Customers
usually represents no more than twenty percent of the customer base but drives majority of revenues. Values product heavily and more likely to be bearers of positive word.
loyal customers
best type to do suggestive selling; second to loyal customers when it comes to attractiveness to the market.
-dont have shopping list in mind
Impulse customers
is receptive to recommendation of products
Impulsive
customers
contributory to a company’s cash flow because the products are which seldom purchase on discounts
discount customers
driven by a specific need.
Buys for a specific reaons and occassion, difficult to convince
need based customers
Immediately leave after getting what they need.
Easily drawn to other businesses much more if cheaper prices
need based customers
largest amount of traffic as they have no specific need or desire in mind but yield smallest percentage
Wandering customers
it can provide insightful information about the product and contribute to the feedback mechanism of the company.
wandering customers
usually forgotten and leftout.
internal customers
employees, that implements service process, they understood the feeling of being served together with the toil of hard work.
Internal customers
in relation to quality, it is the study of cost
value
it is a guest centered or customer service industry.
It is the customer who defines value.
“To see is to believe” works so much
Hospitality and Tourism Industry