Guest Lecture: Influencer Marketing

Question 1

UGC Creators

Answer 1

Small creators who are experienced in video content creation and create content for brands as a side earning

Question 2

Types of Influencers

Answer 2

• UGC Creators
• Nano influencers
• Micro influencers
• Macro influencers
• Brands

Question 3

Nano Influencers

Answer 3

Normal users who occasionally like to make videos themselves

Question 4

Micro Influencers

Answer 4

Aspiring Influencers with hopes of turning their passion into a job

Question 5

Macro Influencers

Answer 5

Big influencers who often have multiple social media channels on which they are very active