Chapter 3: Social Media Landscape Flashcards
What is the world’s most used social platform?
What is Social Media users favourite Platform?
What are the top 3 most used Social Media platforms among 16-24 years olds in Belgium?
1) Instagram (86,6%)
2) Snapchat (74,2%)
3) TikTok (69,1%)
What are the top 3 most used Social Media platforms among 25-39 years olds in Belgium?
1) Facebook (77,2%)
2) Instagram (60,9%)
3) Youtube (57,4%)
Advantages of Digital Marketing on Facebook
- Reach (but in decline)
- Most affordable advertising for Small & Medium-sized Enterprises (SME’s)
Disadvantages of Digital Marketing on Facebook
- Privacy issues
- Negative effect of algorithms
Advantages of Digital Marketing on Youtube
- Second most used online search engine (after parent company Google)
- Monetisation of content
Advantages of Digital Marketing on Instagram
- Relatively high engagement
Advantages of Digital Marketing on TikTok
- Challenges / Trends
- Extremely high engagement
- People stay on the platform for very long
- Cheapest advertising
Advantages of Digital Marketing on LinkedIn
- B2B
- Endorsements
- Recruitment
- Thought Leadership
- Sales
- Personalised targeting
Advantages of Digital Marketing on X (Twitter)
- In the new
- Thought Leadership
What is the best Social Media Channel to use when your objective is to reach B2B?
What is the best Social Media Channel to use when your objective is to have a large reach?
What is the best Social Media Channel to use when your objective is to increase engagement / conversion?
TikTok
