Chapter 1: Your Business Flashcards
1
Q
Characteristics Digital Consumer
A
- Voices opinion faster & with less refrain
- Knows power of voice within community
- Advocates & Influences
- Cares about opinion of others
- Seeks ultimate convenience (Easy, fast & personalised)
2
Q
Social Listening
A
What do customers say about your brand/business?
3
Q
Search listening
A
What is my target audience searching for?
4
Q
Micro moments
A
Moments when consumers act on a need
5
Q
“I-want-to-know” moments
A
When someone is exploring or researching, but is not necessarily in purchase
6
Q
“I-want-to-go” moments
A
When someone is looking for a local business or is someone is considering buying a product at a nearby store
7
Q
“I-want-to-do” moments
A
When someone wants to help completing a task or trying something new
8
Q
“I-want-to-buy” moments
A
When someone is ready to make a new purchase and may need help deciding what to buy or how to buy it
9
Q
3 C’s of positioning
A
- What the consumer wants
- What your company does best
- What competition does best
