GSGG - Globalisation Flashcards
Define globalisation
The world becoming more globally connected economically, politically, socially and culturally
What did the Canadian philosopher Marshall Mcluhan predict that the world will become?
A global village, where economic and labour flows are given free reign
Name the 5 dimensions of labour
Flows of:
- labour
- capital
- information
- services
- products
Describe the flows of capital between core/periphery regions, the IMF and the World Bank
Core to periphery regions:
- remittance payments
- FDI
- Aid
Periphery to core regions:
- repatriation of profits
- migration
Core to IMF/World Bank:
- fund the organisations so that they can give out loans
Periphery regions to IMF/World Bank:
- repayment
The World Bank:
- development loans
- disaster relief loans
The IMF:
- stabilising loans
What is the difference between the IMF and the world bank?
World bank
- focuses on reducing poverty and developing LICS and NEE’s
IMF
- ensuring the stability of economies around the world
Describe the flows of labour globally
- Europe has the highest migrant population out of every continent
- Asia has the most migration within its continent (most of the migration being towards the west since it is wealthier)
- Africa’s movement of labour stays mostly between neighbouring countries
- Central and south America have very high labour flows
Describe the flow of products (in the past, present and future)
- globalisation has made the flows of products international
Past:
- previously produced in HIC’s because they had the resources and the highest demand
Present:
- now increasingly being produces in LIC’s and NEE’s due to technological advancements
- also much lower labour costs, so profits will be higher
- fall in the secondary sectors in HIC’s
Future:
- increase in NEE’s mean and increase in wealthier consumers
- predicted to be an increase in demand for goods and services around the world
Describe the flow of the 2 types of services
High level services:
- require more skill and usually training
- example is financial services
- more concentrated in HIC’s
Low level services:
- usually don’t require any qualifications
- example is call centres
- becoming increasingly offshored due to lower labour costs (boosting globalisation)
Describe the flows of information globally
- social media allows people to connect with each other from all around the world
- fast data connections allow financial services to work quickly and for information to travel instantly
- increase in work from home jobs because people can research everything that they need using the information on the internet
Why is global awareness important for a brand?
- being familiar with the brands packaging, motto or anything else brings a sense of trust and creates a relationship with the consumer
- helps businesses grow if people begin to prefer their company over others due to that relationship
What is global marketing?
Keeping a marketing strategy that is recognises globally and therefore creates a trademark for that company
Give an example of a company changing their marketing strategy to adapt to the culture of their consumer
- Kit Kat adapted to Japans collectibles cultures and creates hundreds of new flavours
Give an example of a company changing their marketing strategy to adapt to the culture of their consumer
- Kit Kat adapted to Japans collectibles cultures and creates hundreds of new flavours
What is consumption like globally?
- highest demand for manufactured goods is in HIC’s
- low imports in LIC’s
- high demand for fuel in developing countries due to rapid industrialisation (BRIC)
What is the pattern of production like globally?
- the EU and US mainly export agricultural products
- China is the largest exporter of textiles
- office and technology is mainly exported by NEE’s such as China and India (Chindia)