Grower-Producers

Question 1

What are grower-producers and where is it common?

Answer 1

-produce wine from their own grapes
-burg
-the grower-producer lose control over style of finished wine, merchant chooses length and type of maturation
-merchant may also blend wine from diff producers

Question 2

What are the ads for grower-producers?

Answer 2

-no cost of maturation (barrels and cellar space)
-no cost of marketing

Question 3

What are the disads for grower-producers?

Answer 3

-will make smaller profit than if they were to sell final wine