Custom Crush Facilities

Question 1

What are custom crush facilitiies?

Answer 1

-varient of coop model found mainly in N America- Cali
-difference= growers don’t own facility- pay each time require services
-from super prem, small batch to inexpensive large production wines

Question 2

How do custom crush facilities work?

Answer 2

-owned by company that charges growers who wish to use their services
= company can make quick decisions and don’t have to get agreement of members in contrast to coop
-finished wine returned to grower, can market it how they like and take the sales profit

Question 3

What are the advantages of custom crush facilities?

Answer 3

-don’t need to invest in expensive equipment
-can focus on gg and marketing
-expertise of professional wm
-successful in regions with number of small vol producers (many of whom are new)

Question 4

What are the disadvantages of custom crush facilities?

Answer 4

-grower handing over production of wine to 3rd party= vital have good relationship so growers requiements clearly understood and met by wm
-otherwise grower paid to have style of wine produced grower didn’t want