Grow Your Business with Google Ads Flashcards
What is drive sales?
Grow online, in app, in person, and over the phone sales.
What is Get leads?
Boost conversions by encouraging people to take action
What is increased website visits?
Get the right people to visit your website
What is influence consideration?
Encourages people to explore your products and services
What is build awareness?
Reach broad audience and maximise exposure
What is promote your app?
Increases installs and interactions with your app
What are the benefits to google ads?
Relevance, control and results
What is Relevance? - Google Benefits
Google Ads helps you to connect with the right people, at the right time, with the right message. Your ads can appear on Google Search, YouTube and more, just when someone is looking for products or services like yours. You can also customise options, such as keywords and location, to get in front of the most relevant customers.
What is Control? - Google Benefits
Google Ads gives you complete control over your budget. You choose how much to spend per month, per day and per ad. Based on your settings, Google Ads uses a lightning-fast auction to determine which ad to show. If you want to change your strategy, you can easily adjust your ad, modify your budget or pause and restart a campaign.
What is Results? - Google Benefits
Pay only for results, like clicks to your website or calls to your business. Our measurement tools make it easy to see how your site, apps and ads are performing. Plus, smart technology lets you create, manage and optimise your campaigns so that you can get the most out of your investment.
What is a search campaign type?
Search ads appear next to Google search results and on other Google partner sites, like YouTube, when people look for businesses like yours. With a Search campaign, you can make sure potential customers notice your brand, consider your products and take action.
What is a Display campaign type?
Google Display ads can appear across a network of more than two million sites and apps, reaching 90% of people on the Internet. Your ads get matched to content related to your business or to your customers’ interests. Use a Display campaign to increase exposure and reach audiences with specific interests across the web.
What is Video campaign type?
With Video ads, you can reach the right audience at scale and capture their attention. Show your ads on their own or within other streaming video content on YouTube and across Google’s network of websites and apps. Only pay when people choose to watch your ad. Video campaigns help you to bring your business’ story to life. They engage customers in different ways, like showing ads before their favourite music video or while they’re researching an upcoming purchase.
What is shopping campaign type?
Shopping ads appear on Google Shopping next to search results and near text and responsive ads. Shopping ads promote your products by giving consumers detailed information about what you’re selling before they even select your ad. Use a Shopping campaign to advertise your online and local inventory, boost traffic to your website or local shop and find better-qualified leads.
What is app campaign type?
After a simple setup process, App campaigns run ads across Google’s largest properties, including Search, Play and YouTube, as well as thousands of mobile sites and apps. Your ads and bids are automatically adjusted to get the most downloads. Just add a few lines of text, a bid and some assets, and the rest is optimised to help customers to find you. With an App campaign, you can increase engagement, app installs and even in-app actions, like signing up for a newsletter or ordering a product.
