Boost performance with optimisation score Flashcards
What are the benefits of optimisation score?
Instant - real time estimates of account and campaigns, Customised - uses a variety of scores to give tailored recommendations, Saleable - recommendations are available to apply across multiple sections of advertising strategy
How is your optimisation score calculated?
Optimisation score runs an algorithm that looks across key aspects of your accounts, including statistics, settings and industry trends, to determine whether your campaigns are fully optimised. When optimisation potential is detected, the system provides recommendations to close the gap. For example, an account with a score of 80% could improve its performance by 20% if the listed recommendations are adopted.
Where do the points come from?
A combination of statistical models, simulations and machine learning is used to assign points to each recommendation, based on the likelihood that it will enhance your account’s performance. If a recommendation can have more impact, it’s weighted more heavily towards your overall score.
What does this mean for your business?
Optimisation score is made up of over 50 recommendations, meant to help you to make your advertising more efficient, reach new audiences and spend smarter. The score is real-time responsive, so it’s a snapshot of your optimisation potential at a given time. This means that you can instantly improve your account by applying recommendations that meet your business objectives.
How are recommendations ordered?
Based on performance uplift most impactful suggestions at the top
