graphology and advertising Flashcards
1
Q
what is graphology
A
the study of the look and appearance of a text
2
Q
what is a grapheme
A
an individual mark that has meaning
e.g. punctuation
3
Q
what is typeface
A
different styles and names of typography
4
Q
serif
A
has flicks on each letter
-traditional
5
Q
sans serif
A
without flicks on each letter
-modern
-contemporary
6
Q
what is the job of an advert
A
creates the brand by creating the images and associations you have with a group of products
7
Q
what two target audiences are there
A
demographics and psychographics
8
Q
what is demographics
A
-marks of people
-age,gender,ethnicity etc
-who the person is
-external features
9
Q
what is psychographics
A
-marks of peoples minds
-conservative and liberal values
-what people think/belive
-internal features
10
Q
how to structure paragraphs on brand identity
A
- brand identity
- overall register
- structure
- lexis
- graphology
