Graphology Flashcards
1
Q
what is graphology?
A
layout, space, shape, images, colour etc
2
Q
typography
A
styling and arranging type, including fonts
3
Q
orthography
A
conventions of punctuation, capitalisation and spelling
4
Q
symtagm
A
a single word element of design that when altered can change the overall meaning
5
Q
paradigm
A
group or related ideas that are interchangeable in a sentence of design and still have the same collective meaning
6
Q
icons
A
signs where the signifier resembles the signified
7
Q
symbol
A
signs where relation between signifier and signified is conventional and culturally specific
8
Q
indexes
A
signs where the signifier is caused by signified
