Graphology

Question 1

Layout feature

Answer 1

The way in which a whole text is designed
E.g. headline first, stand first (intro para), images, hyperlinks, tabs

Question 2

Typographical feature

Answer 2

The way in which wording is designed
Font type, font size, font colour

Question 3

Orthographic all feature

Answer 3

The way in which words are constructed
Punctuation, capitalisation (capital letters)