Google Data Analytics Flashcards
Different Roles
Data Engineering converts raw data into usable data
Data Analytics use this data to generate insights
Data scientists use Data Analytics and Data Engineering to predict the future using data from the past
Business Analysts and Business Intelligence Analysts use these insights and predictions to drive decisions that benefit and grow their business
Processes For Data Analysis
- Ask
1.1 Define what problem to be solved
1.2 Figure out stakeholder’s expectations - Prepare
- Process, clean data
- Analyze
- Share
- Act
Human insights
It is important to pair up data with human experience, subject matter exports, to generate insights
Analytical Skills
Qualities and characteristics associated with solving problems using facts
- Curiosity
- Understanding context, the condition in which something exists or happens
- Having a technical mindset, The ability to break things down into smaller steps or pieces and work with them in an orderly and logical way
- Data design, How to organize information
- Date strategy, The management of the people, processes, and tools used in data analysis.
Thinking Analytically
Identifying and define a problem and then solving it by using data in an organized, step-by-step manner
- Visualization
- Strategy
- Problem-orientation
- Correlation, Correlation does not equal causation.
- Big-picture and detail-oriented thinking
How To Ask The Right Questions
- What is the root cause of the problem?
1.1 5 whys, Ask why 5 times to reveal the root cause - Where are the gaps in our process?
2.1 Gap analysis, A method for examining and evaluating how a process works currently in order to get where you want to be in the future. - What did we not consider before?
Life Cycle of Data
- Plan
- Capture
- Manage
- Analyze
- Archive
- Destroy
Fairness
Ensuring that your analysis doesn’t create or reinforce bias
Open Data
Data that is available to the public and free to use, with guidance on how to navigate the datasets and acknowledge the source.
Communication
3 parts to consider
1. Purpose/Goal
2. Sender
3. Receiver
Tips for efficient communication
1. Use direct language
2. Minimize wordiness
3. Avoid unnecessary details