Google-Analytics-Vocab Flashcards
Attribution
assigns credit for sales and conversions to touch-points in those conversion paths
Attribution Model
Rules that define how to assign credit for sales and conversion in a buyer’s journey (ex. options: First Click Attribution, Last Click Attribution)
Conversion
A completed activity (online or offline) that you deem important to your business goals (when someone signs-up for email newsletter)
Dimension
Type of metric for site visitor data (i.e. number of “sessions” and “actions”)
Geographic Location
Describes characteristics (dimensions include: city name, state)
Event
A type of hit used to track user interactions with your content.
Goal
Used to track discrete actions and their value (ex. getting people to visit at least 5 pages of your website); every time a goal is reached, a conversion is logged into the relative account.
Hit
Interaction that sends data to Google Analytics (ex. page tracking, event tracking, etc.)
Metric
An individual element of a dimension that can be measured as a sum or ratio (ex. metric for city dimension is the number of residents it has; average session time on a page is another dimension)
Pageview
An instance of a page being loaded or reloaded (not necessarily a new visitor)
Segment
A subset of sessions or users that share common attributes (ex. segment by marketing channel to see which is responsible for increased traffic or leads).
Source / Medium
A dimension related to the origin of traffic, where medium is the category (ex. organic search - Google, Social - Facebook) of a given source (ex. search engine or website related to incoming traffic.)
Account Property
Website or mobile application; each property has a unique tracking ID for grouping the data accordingly.
Account
Typically refers to a business, which may have multiple properties (websites, mobile apps, digital assets)
View
Defines the type of report to be viewed (all data, only AdWords traffic, only traffic to subdomain)
Audience Report
Contains information about users, including geographic location and demographics, technology (browsers and networks used to access website), mobile (mobile devices used to access website), behavior (mix of new and return users, level of engagement).
Acquisition Report
Reveals where users are coming from, their behavior, and conversion patterns
Behavior Report
How users interact with your website
What should be the first step of creating a measurement plan?
Setting GA goals - maybe
What do you setup first, KPIs or Goals?
KPIs - maybe
What does attribution refer to?
Assigning which marketing channels get credit for conversions
What is a campaign variable?
?
What is an example of a traffic source / medium combination that would not be detected by GA automatically, and would require manual tagging for customization?
bing.com organic - maybe
