Google-Analytics-Vocab Flashcards
Attribution
assigns credit for sales and conversions to touch-points in those conversion paths
Attribution Model
Rules that define how to assign credit for sales and conversion in a buyer’s journey (ex. options: First Click Attribution, Last Click Attribution)
Conversion
A completed activity (online or offline) that you deem important to your business goals (when someone signs-up for email newsletter)
Dimension
Type of metric for site visitor data (i.e. number of “sessions” and “actions”)
Geographic Location
Describes characteristics (dimensions include: city name, state)
Event
A type of hit used to track user interactions with your content.
Goal
Used to track discrete actions and their value (ex. getting people to visit at least 5 pages of your website); every time a goal is reached, a conversion is logged into the relative account.
Hit
Interaction that sends data to Google Analytics (ex. page tracking, event tracking, etc.)
Metric
An individual element of a dimension that can be measured as a sum or ratio (ex. metric for city dimension is the number of residents it has; average session time on a page is another dimension)
Pageview
An instance of a page being loaded or reloaded (not necessarily a new visitor)
Segment
A subset of sessions or users that share common attributes (ex. segment by marketing channel to see which is responsible for increased traffic or leads).
Source / Medium
A dimension related to the origin of traffic, where medium is the category (ex. organic search - Google, Social - Facebook) of a given source (ex. search engine or website related to incoming traffic.)
Account Property
Website or mobile application; each property has a unique tracking ID for grouping the data accordingly.
Account
Typically refers to a business, which may have multiple properties (websites, mobile apps, digital assets)
View
Defines the type of report to be viewed (all data, only AdWords traffic, only traffic to subdomain)
