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Google-Cert > Google-Analytics > Flashcards

Google-Analytics Flashcards

1
Q

What type of view is automatically generated when you create a Property?

A

Unfiltered View

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2
Q

What is the purpose of having an Unfiltered View

A

To serve as a backup for when other views are accidentally deleted.

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3
Q

Where would you find the Account-Property-View hierarchy in the Google Analytics Dashboard?

A

Home tab

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4
Q

What insight of the Audience Report specifies the browser used to access an account property?

A

Audience > Technology

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5
Q

What insight of the Audience Report provides the level of engagement for new and return users?

A

Audience Behavior

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6
Q

What View metrics are displayed on the Home tab of the Google Analytics dashboard?

A

Sessions, Avg. Session Duration, Bounce Rate, Goal Conversion Rate

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7
Q

How does selecting an Industry Category when setting up an Account Property help Analytics?

A

It provides a means for benchmarking performance against current trends in selected industry.

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8
Q

How do you focus analysis on a specific set of regions?

A

Through “Include Filters”

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9
Q

What are four common goals defined for use with Google Analytics?

A

Leads, Trial Signups, Account Creation, Newsletter Signups, Downloads

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10
Q

What is the purpose of using a Lowercase Filter for the URL?

A

To force all URLs to be counted and displayed in single case (lowercase), in order to prevent data from being duplicated (misrepresenting unique page visits, etc.)

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11
Q

Why is filter order important?

A

Because the output of one filter becomes the input for the next filter.

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12
Q

How does GA track user information?

A

Through java-script code, information is collected from the user’s browser,

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13
Q

What is the term used for referring to the period of time that a user may remain inactive, before a session ends?

A

Session Time-Out Length

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14
Q

What should you do to prevent a visitor’s session from timing-out as they watch a lengthy video.

A

Adjust the Session Time-Out length to match the expected time-frame.

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15
Q

How does Google Analytics track visit-duration?

A

It subtracts the time of the last activity with that of the first.

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16
Q

What are the major topics covered in the GA IQ Test?

A

Interpreting Reports, AdWords Integration, Advanced Segments, Goals, Intelligence Alerts, Filters, regex, Event Tracking, Ecommerce Tracking, Site Search, and Funnels

17
Q

How might a high bounce rate be related to a set of keyword phrases?

A

…

18
Q

What do you need to know in order to select the correct coding for ecommerce tracking on a site where the affiliate field is not defined?

A

…

19
Q

How do you setup goals in Google Analytics?

A

Go to the Admin (main-nav), click Goals > Add New Goal > Choose Template or Custom goal-type…

20
Q

How do you setup ecommerce tracking in Google Analytics?

A

…

21
Q

How do you integrate AdWords with Google Analytics?

A

…

22
Q

How do you use URL Builder to manually tag URLs for website tracking?

A

…

23
Q

How do you format an expression to exclude a range of IP addresses using IP Address Range Tool?

A

…

24
Q

Where is the Google Analytics Standard Reports?

A

…

25
Q

What templates are available during Goal Setup?

A

Revenue, Acquisition, Inquiry, Engagement

26
Q

What event-types may be tracked as Inquiry in Google Analytics?

A

Contact Us page view, Read Reviews, Request Callback, Live Chat contact, Update download or installation

27
Q

What are some common business objectives?

A

Ecommerce, Lead generation, Content publishing, Online Info/Support

28
Q

What is the measurable outcome of the Lead Generation business objective?

A

to gather contact information for sales prospects

29
Q

What is the measurable outcome of the Content Publishing business objective?

A

to show Ads to visitors

30
Q

What is the difference between Macro and Micro conversions?

A

Micro is smaller

Google-Cert (4 decks)

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