AdWords-Fundamentals Flashcards
What are the key benefits of Google AdWords?
Targeted Ads, Cost Control, Success Measure, Campaign Management
What are 9 options for ad targeting?
Keywords, Ad Location, Age, Location, Language, Days, Time, Frequency Devices
What is the difference between Location and Ad Location?
Location refers to the geographic location of the target audience, while Ad Location indicates what section of the search results pages and websites the ad gets displayed in.
Which target options determine how often your ads appear?
Days, Times, Frequency
What type of account allows you to view and manage multiple AdWords accounts?
My Client Center (MCC)
What is the tool you use to manage an Adwords account offline?
AdWords Editor
What can you do with AdWords Editor?
Download account information and edit campaigns offline, upload changes to AdWords;
manage, edit and view multiple accounts at the same time, copy or move items between ad groups and campaigns
What types of ads are available on the Search Network?
Text ads, Ads with extensions, Shopping ads, Image and video ads
What is the benefit of getting a higher AdWords Quality Score?
Lower prices and better ad positions
What are the components of AdWords Quality Score?
Expected clickthrough rate, ad relevance, landing page experience
Where can you find the components of AdWords Quality Score?
In the Keyword Analysis field of the Keywords tab
What are some of the main Google websites on the Display network?
Gmail, YouTube, Google Finance and Blogger
What Advertising Network is Google Maps a part of?
Search Network
What are the components of a Text ad?
Headline, display URL (to website), description
What type of ad enhances Text ads to include phone number, location, and links to relevant content that lie deeper within the sitemap?
Ads with extensions
