Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

MIS Test 2 > Google > Flashcards

Google Flashcards

1
Q

What is the difference between a contractor and an employee

A

control and who provides the tools

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

what is an NDA

A

Nondisclosure agreement

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What is NEXUS

A

sales tax is assessed at the county level so online companies dont have to pay but if a company putsw its ervers ina county then it can claim Nexus and charge sales tax

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

When was GOOG founded

A

1998

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

When did GOOG IPO?

A

2004

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Whats goog’s market cap?

A

375B

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Whats the mission and the motto

A

organize the world’s information and make it universally accessible and useful; dont be evil

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Which segment o finternet advertising dominates?

A

paid search

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

what is goog’s next big challenge?

A

to dominate mobile like they did PC

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

what is a query

A

a search

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

What does google call its orgainic search ranking algorithm

A

PageRank (ranks based on how many credibl eliks are linked to a page)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What is SEO?

A

the process of improving a page’s organic search results

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

what are some of the factors Pagerank uses

A

link counts (sources not created equal), keywords, keywords in URL, destination sites, fresh/stale content

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

How does Google work

A

sends out spiders that crawl the site creating an idex. search terms matched against index by an algorithm

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

How many servers does GOOG have in its server farms

A

1.4 Million (high cost of admission in search)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What are the 3 key drivers behind expanding online ad spending

A

1)increasing user time online 2) improved measeurement and accountability 3) targeting

17
Q

What is Googles secret in making a dominating Search Advertising

A

Pull instead of push sdvertising, CPC pricing instead of CPM, SElling strategy is auction istead of fixed price, Ad networks (Adsense)

18
Q

What are display ads and what are the problems with them

A

can be banner or popup mass advertising, probs: goes to an unmatched audience and is a push instead of a pull

19
Q

How does Google price its ads?

A

CPC based on click through, less risky for advertisers

20
Q

What are hte 3 different pricing methods online and an example of each

A

CPM advertiser pay sper thousand impressions (Magazines) CPC advertiser pays per click goog charges this way CPA cost per action (car insurance quote)

21
Q

What determines the rank of Ads

A

the maximun CPC bid and the yield for google and the quality of the advertiser’s web page

22
Q

what is a cross sided market

A

when a third party points a customer to a business and buys something ( charged as CPA by Google’s Ad Network)

23
Q

What is geo targeting and what can you use to do it?

A

identifyinga useres physocal location for the purposer fo creating tailored ads, IPs can be used to identify the location of a device

24
Q

How does google make money on youtube (or at least try to)

A

banner ads

25
Q

what are some strategic downfalls in Googel

A

switchign costs in search are very low and web based innovations are easily imitated

26
Q

What are 4 things communication btwn the web browser and the web server can tell profilers and advertisers?

A

IP address, Type of browser, computer type, Computer OS

27
Q

Ip address can indicate ____

A

employer and university whch can futher reveal firm size or idustry

28
Q

What is the best way to target?

A

using cookies whcih is a line of identifying text that is assignsed and retrieved by teh web server and is stored by teh web browser allowing to track individual users (IPs cant)

29
Q

What keeps cookies from being viruses

A

they arent executable ant cant replicate but he4y can be uses as spyware

30
Q

What does deleting cookies do

A

breaks teh relationship with a web server losing all of the benefits and targeting and some sites might not work right

31
Q

How do compoanies get rid of click fraud?

A

they use ip addresses to help insure there’s not more than one click per computer, lots of clicks from a single IP is a red flag

32
Q

what are click farms

A

recruiting lots of different users in different areas that try to spread of the IPs of the fraud to make it more difficult to track

33
Q

What are Zombie Networks?

A

hordes of surrepticiosuly infiltrated computers that are linked and controlled remotely

34
Q

What is Spamdexing

A

a number of methods such as repeating a number of unrelated phrases to manipulate relevance of resources indexed by search engines

35
Q

What is the funnel model of selling

A

top of funnel is awareness, narrows to evaluate, narrows to request, narrows to buy. AMZN tries to keep you focused once you ge4t toward the bottom of the funnel by removing extra links

36
Q

What is the LEad->Prospect->Custmer model of selling?

A

leads are unqualified ppl, prospects have requested information or done some other action indicating interest, buyers have actually spend the USD

MIS Test 2 (10 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions