Facebook and the Social Graph

Question 1

What was Facebook’s go to market strategy

Answer 1

started in the college market, moved to highschool, moved to the world

Question 2

What made WhatsApp worth 19B?

Answer 2

the user base

Question 3

Hwo long does the average user spend on FB?

Answer 3

3 hours

Question 4

What is the network effect in FB

Answer 4

the mroe friends your have the more valuable FB is to you, has tools to help brign users together, games ,apps, chat, feeds

Question 5

What is the Social Graph and who is at the center

Answer 5

a mapping of users and how they are connected. coined by Zuckerburg. YOU are at teh center

Question 6

Hwo do you figure out who is the most important member of a social graph?

Answer 6

who has the most ties, who bridges two networks, whcih groups ahve the least degree of seperation,

Question 7

Why is FB the big winner oin Social media?

Answer 7

PLATFORM (comes with complementery benefits and 3rd parties can add value)

Question 8

What are some of FB’s completmentary products that make it a platform?

Answer 8

Apps, APIs make it easy for developers to add value to FB

Question 9

What does a traditional web app flow of info look like?

Answer 9

browser->App website(made up of WEb/app server and database)

Question 10

What does a FB app flow of info look like?

Answer 10

browser->FB->App WEbsite (make of WEb/appserver and database)….this means that the app has to be hosted outside of FB

Question 11

What is FQL

Answer 11

Facebook Query Language used to communicate between 3rd party app server and FB server

Question 12

Who makes the most $ per user from 1st to 5th

Answer 12

Google, AOL, Yahoo, MSFT, FB

Question 13

Recap of Goog’s advertising plan

Answer 13

custoemrs serach using keywords, GOOG gets CTR of 2% and gets paid per click

Question 14

What is the difference between FB and GOOG advertising

Answer 14

Fb only gets a .04% CTRa dn their ads arent realted to the visit which creates a problem of ajacency

Question 15

Whati is an engagement ad?

Answer 15

a new mktg plan for leveraging the social graph in FB EX: Whopper sacrifice ad

Question 16

FB ads are ___ while Googles are ___

Answer 16

adjacent, contextual

Question 17

What are the 4 P’s of Product

Answer 17

Product(customer segment)
Price (cripple & subscribe)
Place(in person or online)
Promotion (how you gon sell it)

Question 18

What are the 5 C’s of Company

Answer 18

Company
Collaborators
Competition/industry
Customers
Context/macroenvironment