Goldens ✨

Question 1

The psychology of the consumer involves both…..

Answer 1

Cognitive and affective processes

Question 2

Cognition

Answer 2

The thinking or mental processes that go on as we process and store things that can become knowledge.

Question 3

Affect

Answer 3

The feelings that are experienced during consumption activities or associated with specific objects.

Question 4

The personality of the consumer

Answer 4

Every consumer has certain characteristics and traits that help define him or her as an individual.

We refer to these traits as individual differences.

Question 5

Internal Influences

Answer 5

Things that go on inside of the consumer or that can be thought of as part of the consumer.

➖ psychology of consumer
➖ personality of consumer

Question 6

When firms fail to realize how their products provide value, they run the risk of developing…

Answer 6

Marketing myopia

Question 7

Marketing myopia

Answer 7

A condition in which a company views itself competing in a product business rather than in a value- or benefits-producing business.