Godin paper Flashcards
What is the main claim made by Godin?
Term innovation was first used as a weapon, then as an instrument, and then as a buzzword including today
What was the meaning of innovation in ancient greece?
Political change
Negative term
What was the meaning of innovation during the christian period?
Double meaning: revolutionary (introducing something new) or renewal (return or improve old)
negative towards the future
Positive towards the past
What was the meaning of innovation in the reformation period?
An insulting term for people that change things
- reformes called the catholics and catholics the reformers
What was the definition of innovation during the french revolution?
A social dimension was added to innovation. Social innovation was seen as possitive
Before it was only political
What was the meaning of innovation after WW2?
Technological innovation overtakes political/social innovation.
Related to economy
Gradually becomes the solution to all problems
What is a currently working definition of innovation?
Every qualitative change that is new.
Extremely broad, so everyone is an innovator
Innovation is intentional, can be revolutionary, and needs strategy.
Innovation is originality in difference, creativity of combination, or being the first to do/apply
What is a buzzword?
A fancy word that triggers everyones interest, has multiple meanings, and is used a lot.
How do people view means-end relationships?
How does this work for innovation?
People think about the means to get somewhere but do not critically analyze the end itself.
For innovation:
The goal is just progress, it is not important if this goal is logical.
