glossary of terms Flashcards

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1
Q

advertorial

A

an advertisement that gives information about a product or service in the form of an editorial or journalistic article

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1
Q

act

A

a collection of scenes in drama

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2
Q

accent

A

the pronunciation of a language

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3
Q

dialect

A

a unique and distinguishable combination of vocabulary, pronunciation and syntax

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4
Q

actual reader

A

an individual or individuals who actually read or listen to a text

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5
Q

actual writer

A

the individual or individuals who actually produce a text

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6
Q

adjective

A

a word class used to modify nouns

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7
Q

adverb

A

a word class used for a number of functions, including modifying adjectives and verbs

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8
Q

adverbs of manner

A

adverbs suggesting time, manner, and place

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9
Q

adverbs of degree

A

adverbs that suggest the degree of the nouns and verbs they modify

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10
Q

allegory

A

a story that reveals a hidden truth, moral, political message

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11
Q

alliteration

A

the repetition of sound at the beginning of several words, generally used to express the lyrical qualities of language

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12
Q

allusion

A

a form of figurative language in which reference is made to text, event, person or place, thereby the author relies on the reader’s contextual knowledge and makes an implicit comparison between what is presented and what is known

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13
Q

ambient advertising

A

advertisements that make use of their physical surroundings in order to construct meaning

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14
Q

amplification

A

rhetorical device where the writer embellishes the sentence by adding more information to it, to increase its worth and understandability

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15
Q

anadiplosis

A

a form of repetition in which the last word of one clause or sentence is repeated as the first word of the next sentence

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16
Q

analogy

A

a cognitive process of transferring traits from one thing or idea to another

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17
Q

anaphora

A

the repetition of the same word or phrase in a succession of phrases or sentences, often used to establish rhetorical or ‘literary’ effect

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18
Q

anecdote

A

a short personal story

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19
Q

anti-advertising

A

advertising that draws your attention to and makes you aware of the conventions of advertising

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20
Q

antithesis

A

a contrast between ideas (the thesis and antithesis) by placing them together for rhetorical or literary effect

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21
Q

appeal

A

a mode of persuasion

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22
Q

appeal to authority

A

argumentum ad verecundiam = an argumentation technique, in which one refers to a source that claims to have authority, assuming that authorities are right

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23
Q

argument

A

a line of reasoning aimed at demonstrating a truth or falsehood

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24
Q

argument ad hominem

A

attacking the opposition’s character, not their arguments

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25
Q

argumentation fallacy

A

the use of invalid or faulty reasoning in an argument

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26
Q

assertion

A

a strong declaration or forceful conviction based on belief

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27
Q

assonance

A

the repetition of the same sound between syllables of nearby words

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28
Q

atmosphere

A

the feeling or mood that a writer creates by describing a setting, objects, characters

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29
Q

banner

A

an image-based advertisement

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30
Q

biographical criticism

A

literary criticism which uses a writer’s biography in order to show a relationship between the author and his works

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31
Q

blank verse

A

verses with regular metrical feet without rhyme

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32
Q

audience

A

the reader or listener of a text

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33
Q

cacaphony

A

discordant, rugged or hard-sounded effects in prose or verse, usually produced by clusters of consonants arranged so as to make pronunciation difficult

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34
Q

caesura

A

a pause within a line of verse, established by the natural organisation of language into phrases, clauses, and sentences, which do not conform to the metric pattern

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35
Q

capitalisation

A

the inclusion of capital letters in a word

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36
Q

caricature

A

a picture, imitation of a person which exaggerates that person’s features or character traits

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37
Q

cartoonification

A

the process of turning an object or person into a cartoon by drawing them

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38
Q

catharsis

A

the process of being relieved from strong or repressed feelings

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39
Q

characterisation

A

the way in which a writer creates her characters in a narrative so as to attract or repel the sympathy of the reader or audience

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40
Q

chiasmus

A

a rhetorical device in which words, grammatical constructions or ideas are repeated in reverse order

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41
Q

clause

A

a group of words that express a single idea, consisting of a subject and verb

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42
Q

cliché

A

a boring phrase, made tedious by frequent repetition

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43
Q

coherence

A

the systematic connection of ideas in a written piece achieved through the use of linking words and the integration of illustrations

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44
Q

colloquialism

A

expression or grammar that is associated with ordinary, everyday speech rather than formal language

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45
Q

colonial discourse

A

a way of using language that establishes a relationship between colonial powers and colonised power

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46
Q

colonialism

A

a policy or practice of acquiring full/partial political control over another country

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47
Q

complex sentence

A

consists of at least two clauses, one of which is subordinate to a main clause

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48
Q

compound sentence

A

consists of two or more main clauses linked with one of the conjunctions “or”, “and” and “but”

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49
Q

condescension

A

a way of talking down to someone in a patronising way

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50
Q

conjunctions

A

words that are used to connect words, phrases, and clauses

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51
Q

connotation

A

the aura of emotion that is associated with the word through personal experience

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52
Q

denotation

A

the literal, factual meaning of a word

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53
Q

consonance

A

repetition of the same sound between syllables of nearby words, caused by the repetition of consonants

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54
Q

context

A

the time, place and people that influence the way a text is interpreted

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55
Q

context of production

A

the situation or circumstances in which a text is produced with significant factors influencing the writing or speaking of a text

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56
Q

context of reception

A

the situation or circumstances in which a text is received with significant factors influencing the reading or listening of a text

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57
Q

contrast ad

A

a political advertisement which includes information about opposing candidates, highlighting their negative traits

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58
Q

core vocabulary

A

everyday and easily understood words that constitute a significant majority of our vocabulary

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59
Q

couplet

A

a pair of rhymed lines in any meter in poetry

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60
Q

crowdsourcing

A

the act of taking a job traditionally performed by a designated employee and outsourcing it to an undefined, generally large group of people in the form of an open call

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61
Q

culture jamming

A

the practice of criticising and subverting advertising or consumerism in the mass media

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62
Q

deictic

A

words that point in various directions, within a text and beyond it

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63
Q

deontology

A

the study of nature of duty and obligation

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64
Q

diacope

A

the repetition of a word or phrase with one or two intervening words

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65
Q

diatribe

A

a severely critical type of discourse, often spoken, characterised by anger directed towards something or someone

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66
Q

diegetic sound

A

any sound that originates from the people or things within the world being filmed, on screen or off screen

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67
Q

dolly

A

the vehicle on which a camera is placed in order to track its subject while moving

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68
Q

dramatic irony

A

when the development of the plot allows the audience to possess more information about what is taking place than some of the characters themselves have

69
Q

dramatic aside

A

an instance when a character in drama speaks briefly and directly to the audience without being heard by other characters

70
Q

dysphemism

A

opposite of a euphemism

71
Q

dystopia

A

an unpleasant, bad, totalitarian place, opposite of a utopia

72
Q

ellipsis

A

the omission of part of a language structure

73
Q

end-stopped line of verse

A

the end of the line coincides with a grammatical pause usually signalled by punctuation

74
Q

enjambment

A

a line of poetry that is not end-stopped, meaning the sentence continues into the next line without pause or punctuation

75
Q

equivocation

A

a word is used in two different senses in an argument

76
Q

ethos

A

the character of an audience, nation or community

77
Q

euphemism

A

a word or phrase that makes something sound better than it actually is

78
Q

enumeration

A

a rhetorical device which mentions or numbers items one by one

79
Q

ephemral

A

lasting for only a short period of time

80
Q

expression

A

a turn of phrase or idiom which does not have a literal meaning

81
Q

facetious

A

treating a serious matter with flippant or inappropriate humor

82
Q

freeze-frame

A

the act of stopping action in order to point to a particular moment

83
Q

free-verse

A

verse that is released from the convention of metre, with its regular pattern of stresses and line lengths, printed in broken-up lines like verse frequently rhythmical, sometimes containing metrical regularity, but overall free from regular of repeated feet

84
Q

gatekeeper

A

a person who has access to a particular medium and can disseminate ideas with it

85
Q

genre

def, main kinds

A

a kind or type of literature
the three major genres: poetry, drama, prose

86
Q

graphology

A

the visual aspect of a text, including layout, font, and image

87
Q

haiku

A

a Japanese lyric form, exactly seventeen syllables are used in three lines: 5-7-5; their common method is to describe a natural scene or object as a way of implying feeling

88
Q

hegemony

A

dominance of one social group over another

89
Q

hyperbole

A

a figure of speech; emphasis through exaggeration

90
Q

hypophora

A

a figure of speech in which the speaker raises a question and then answers it immediately

91
Q

icon

A

an image that resembles what it represents

92
Q

inflection

A

a change in pitch or loudness of the voice

93
Q

intonation

A

the rise and fall of the voice in speaking

94
Q

intertextuality

A

the ways in which a text resonates or refers to another text

95
Q

irony

def, forms

A

a literary or stylistic device in which one states something that is in discordance with what is expected, when someone says one thing but means something else
forms of irony: verbal, situational (the opposite of what is expected happens), dramatic

96
Q

jargon

A

the special technical language of any trade, profession, branch, or scholarship

97
Q

juxtaposition

A

the placement of two opposite ideas in close proximity

98
Q

language

A

a system of communication that is mutually intelligible among all members of a community; a dialect with ‘official’ acceptance as the standard to which all other varieties are compared

99
Q

logos

A

the appeal to a reader or listener’s sense of logic

100
Q

long tail marketing

A

a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items

101
Q

literary theory

A

the study of methods used for analysing texts

102
Q

loaded word

A

a word that is charged with emotion

103
Q

male chauvinism

A

a belief that men are better than women in terms of ability and intelligence

104
Q

manifesto

A

a text used to declare policy or aims

105
Q

mash up

A

online texts, usually short films, that copy content from an original source and alter it to some extent to give it new meaning

106
Q

metaphor

A

a figure of speech that directly refers to one thing by mentioning another

107
Q

metonymy

A

the act of referring to a concept not by its name, but by something intimately associated with it

108
Q

metre

A

the basic rhythmic structure in a verse

109
Q

mise en scène

A

arrangement of scenery, props and characters on a stage or set of a film

110
Q

modality

A

the linguistics of judgement, the way in which writers express attitudes towards their subject matter and towards their addresses

111
Q

monologue

A

a long speech by a character

112
Q

mood

A

the emotional connotations that surround the language of a text

113
Q

multivocal

A

meaning is not fixed in a text, however, it is constructed by readers who occupy particular positions, who are informed ideologically, and who exist in particular historical and cultural contexts

114
Q

news satire

A

a type of satire which aims to imitate the conventions of news storytelling for humorous effect

115
Q

newsworthiness

A

the value of a news story in terms of its relevance, negativity, extraordinariness

116
Q

noble savage

A

a representation of a primitive person in an idealised way

117
Q

non-diegetic sound

A

any sound whose source is not present in the world being filmed

118
Q

nominalisation

A

a process in which a verb or verb group is transformed into a noun

119
Q

noun phrase

A

a word or group of words with a noun as the essential word with added information in the form of modifiers (a determiner, premodifier, headword, postmodifier)

120
Q

onomatopeia

A

a stylistic device that refers to words that sound like what they represent

121
Q

othering

A

the process of treating people differently, as though they are intrinsically different from oneself

122
Q

paralanguage

A

aspects of communication functioning in conjunction with verbal language (intonation, pitch and speed of speaking, hesitation noises, gesture, and facial expression)

123
Q

parallelism

A

the repetition and aligning of components of a sentence so that they follow a similar construction or pattern

124
Q

pastiche

A

a text that imitates the style of another text or author

125
Q

pathos

A

speakers appeal to one’s sense of emotion

126
Q

personification

A

a stylistic device where inanimate objects are given human qualities, a form of analogy where one thing is compared to another thing

127
Q

phonological

A

the sound system of a language

128
Q

phoneme

A

a single unit of sound

129
Q

phonological substitution

A

replacing an anticipated sound with an unanticipated sound

130
Q

phrase

A

a unit of language made up of anything from an individual word to several words acting together, but smaller than a sentence

131
Q

problem-solution technique

A

persuasive technique used by advertisers and politicians, in which if an audience can identify with one characteristic of the problem, then they can be persuaded to believe that they must buy into the solution

132
Q

polysyndeton

A

the repetition of coordinating conjunctions such as ‘and’ or ‘or’

133
Q

prosody

A

the patterns of rhythm and sound

134
Q

pun

A

a play on words, often comic, resulting from a word having more than one meaning, or two words with the different meanings having the same sound

135
Q

referendum

A

a general vote by the electorate on a single political issue

136
Q

riddle

A

a question or statement which presents a puzzle for someone to solve

137
Q

semantic field

A

a group of words that are related or analogous in meaning, and are often connected with a particular context of use

138
Q

lexical cluster

A

sets of noun or adjective forms, perhaps multiple or in multiple languages, which have in common that they share a meaning

139
Q

sensationalism

A

language that appeals to emotions — it exaggerates, over-hypes and attracts attention to controversy

140
Q

signifier

A

any form that takes meaning (word, sign, symbol, colour)

141
Q

signpost

A

a connective word that tells the reader where the text is going (‘next’)

142
Q

simile

A

the comparison of two things, using the words ‘like’ or ‘as’

143
Q

slang

A

a deviation in language use, be it vocabulary or expressions, from the standardized form of a particular language

144
Q

slogan

A

a phrase used in a political or commercial campaign repeatedly which is short and express a shared purpose or idea

145
Q

social commentary

A

a message that criticizes society and the ways in which that society is organised

146
Q

social networking

A

a structure of individuals and their interdependence on each other, be it through friendship, economics or interests

147
Q

socialisation

A

the process of learning to behave in a way that is acceptable to society

148
Q

soliloquy

A

a speech given by a character to himself so that the audience but no other characters can hear the character’s thoughts

149
Q

speech direction

A

the instructions given in the play script by the playwright to the actors on how to deliver the lines

150
Q

spoof

A

humorous imitation of a text in which its features are exaggerated

151
Q

stereotyping

A

assigning fixed characteristics to individuals on the basis of their group membership

151
Q

surrealism

A

movement which includes unnatural, fantastical or irrational depictions of the world

151
Q

subvertising

A

making spoofs of parodies of corporate and political advertisement

152
Q

supercrunching

A

the phenomenon of how large databases are helping us make decisions everyday, especially on the Internet

153
Q

synecdoche

A

a stylistic device with which we refer to an entity by one of its parts

154
Q

tagline

A

a catchphrase or slogan

155
Q

tautology

A

a phrase that says the same thing twice

156
Q

palindrome

A

a word or phrase that reads the same forwards and backwards

157
Q

tension

A

the feeling of an unresolved problem or unfulfilled events

158
Q

testimonial

A

the retelling of a personal experience with a product

159
Q

textuality

A

the characteristics that define a text (What makes a speech a speech?)

160
Q

topical

A

current or relevant to current events

161
Q

trompe l’oeil

A

a 2D art-style that creates an illusion of 3D when viewed from a particular perspective

162
Q

truncated sentence

A

a sentence that misses words out

163
Q

visual narrative

A

the storyline that is suggested through an image

164
Q

voice

A

the quality that makes an author’s style unique

165
Q

volta

A

a turning point in argument of thought in poetry

166
Q

emanata

A

= symbols or lines that represent a character’s emotions, thoughts, or states of being (hearts, lightbulb, zzz’s, …)

167
Q

oxymoron

A

a figure of speech in which apparently contradictory terms appear in conjunction

168
Q

paradox

A

a statement, pair of statements, or even the exploration of an idea that seems contradictory upon first glance