glossary of terms Flashcards
advertorial
an advertisement that gives information about a product or service in the form of an editorial or journalistic article
act
a collection of scenes in drama
accent
the pronunciation of a language
dialect
a unique and distinguishable combination of vocabulary, pronunciation and syntax
actual reader
an individual or individuals who actually read or listen to a text
actual writer
the individual or individuals who actually produce a text
adjective
a word class used to modify nouns
adverb
a word class used for a number of functions, including modifying adjectives and verbs
adverbs of manner
adverbs suggesting time, manner, and place
adverbs of degree
adverbs that suggest the degree of the nouns and verbs they modify
allegory
a story that reveals a hidden truth, moral, political message
alliteration
the repetition of sound at the beginning of several words, generally used to express the lyrical qualities of language
allusion
a form of figurative language in which reference is made to text, event, person or place, thereby the author relies on the reader’s contextual knowledge and makes an implicit comparison between what is presented and what is known
ambient advertising
advertisements that make use of their physical surroundings in order to construct meaning
amplification
rhetorical device where the writer embellishes the sentence by adding more information to it, to increase its worth and understandability
anadiplosis
a form of repetition in which the last word of one clause or sentence is repeated as the first word of the next sentence
analogy
a cognitive process of transferring traits from one thing or idea to another
anaphora
the repetition of the same word or phrase in a succession of phrases or sentences, often used to establish rhetorical or ‘literary’ effect
anecdote
a short personal story
anti-advertising
advertising that draws your attention to and makes you aware of the conventions of advertising
antithesis
a contrast between ideas (the thesis and antithesis) by placing them together for rhetorical or literary effect
appeal
a mode of persuasion
appeal to authority
argumentum ad verecundiam = an argumentation technique, in which one refers to a source that claims to have authority, assuming that authorities are right
argument
a line of reasoning aimed at demonstrating a truth or falsehood
argument ad hominem
attacking the opposition’s character, not their arguments
argumentation fallacy
the use of invalid or faulty reasoning in an argument
assertion
a strong declaration or forceful conviction based on belief
assonance
the repetition of the same sound between syllables of nearby words
atmosphere
the feeling or mood that a writer creates by describing a setting, objects, characters
banner
an image-based advertisement
biographical criticism
literary criticism which uses a writer’s biography in order to show a relationship between the author and his works
blank verse
verses with regular metrical feet without rhyme
audience
the reader or listener of a text
cacaphony
discordant, rugged or hard-sounded effects in prose or verse, usually produced by clusters of consonants arranged so as to make pronunciation difficult
caesura
a pause within a line of verse, established by the natural organisation of language into phrases, clauses, and sentences, which do not conform to the metric pattern
capitalisation
the inclusion of capital letters in a word
caricature
a picture, imitation of a person which exaggerates that person’s features or character traits
cartoonification
the process of turning an object or person into a cartoon by drawing them
catharsis
the process of being relieved from strong or repressed feelings
characterisation
the way in which a writer creates her characters in a narrative so as to attract or repel the sympathy of the reader or audience
chiasmus
a rhetorical device in which words, grammatical constructions or ideas are repeated in reverse order
clause
a group of words that express a single idea, consisting of a subject and verb
cliché
a boring phrase, made tedious by frequent repetition
coherence
the systematic connection of ideas in a written piece achieved through the use of linking words and the integration of illustrations
colloquialism
expression or grammar that is associated with ordinary, everyday speech rather than formal language
colonial discourse
a way of using language that establishes a relationship between colonial powers and colonised power
colonialism
a policy or practice of acquiring full/partial political control over another country
complex sentence
consists of at least two clauses, one of which is subordinate to a main clause
compound sentence
consists of two or more main clauses linked with one of the conjunctions “or”, “and” and “but”
condescension
a way of talking down to someone in a patronising way
conjunctions
words that are used to connect words, phrases, and clauses
connotation
the aura of emotion that is associated with the word through personal experience
denotation
the literal, factual meaning of a word
consonance
repetition of the same sound between syllables of nearby words, caused by the repetition of consonants
context
the time, place and people that influence the way a text is interpreted
context of production
the situation or circumstances in which a text is produced with significant factors influencing the writing or speaking of a text
context of reception
the situation or circumstances in which a text is received with significant factors influencing the reading or listening of a text
contrast ad
a political advertisement which includes information about opposing candidates, highlighting their negative traits
core vocabulary
everyday and easily understood words that constitute a significant majority of our vocabulary
couplet
a pair of rhymed lines in any meter in poetry
crowdsourcing
the act of taking a job traditionally performed by a designated employee and outsourcing it to an undefined, generally large group of people in the form of an open call
culture jamming
the practice of criticising and subverting advertising or consumerism in the mass media
deictic
words that point in various directions, within a text and beyond it
deontology
the study of nature of duty and obligation
diacope
the repetition of a word or phrase with one or two intervening words
diatribe
a severely critical type of discourse, often spoken, characterised by anger directed towards something or someone
diegetic sound
any sound that originates from the people or things within the world being filmed, on screen or off screen
dolly
the vehicle on which a camera is placed in order to track its subject while moving