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International Management > Globalization & MNC's > Flashcards

Globalization & MNC's Flashcards

1
Q

How many beverage brands does CocaCole have?

A

239

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2
Q

What is CocaCola’s slogan?

A

Think globally act locally

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3
Q

What is the most global function of CocaCola?

A

Advertising

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4
Q

Who described the world as being tied together into a single globalized marketplace and village?

A

Freidman 1999

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5
Q

What word defines: “convergence towards a global system”?

A

Hyperglobalisation

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6
Q

What is the moderate approach to globalization?

A

that globalization is taking place more rapidly in some places than others and at different intensities.

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7
Q

What are the characteristics of globalization?

A
  1. Growth in capital economies.
  2. Growing connections between firms
  3. Advances in ICT
  4. Qualitative changes
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8
Q

What is Globalization?

A

Increasing and deepening interactions between individuals and organisations.

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9
Q

Who predicted that there would be a single global market where standardized goods would be sold?

A

Levitt 1983

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10
Q

What did Levitt fail to foresee?

A

The diversity of consumers and the markets.

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11
Q

What sector is the growth of global markets most seen in?

A

Sectors which rely on a standardized product/service for all consumers.

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12
Q

What are successful firms able to do?

A
  1. Source components globally

2. Providing products that adapt to the customers tastes at competitive prices.

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13
Q

What allows companies to break down the manufacturing processs

A

Globalization of production e.g Starbucks

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14
Q

What particular country and sector has attracted globalization of production?

A

India’s IT sector

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15
Q

What does globalization mean to the consumer?

A
  1. More Choice
  2. Lower Prices
  3. Blurred national identity
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16
Q

What does the Globalization index measure?

A
  1. Economic Integration
  2. Personal Contact
  3. Technology
  4. Political engagement
17
Q

According to the Economic Intelligence Unit , who are the top 3 most globalized countries?

A
  1. Hong Kong
  2. Singapore
  3. Ireland
18
Q

To whom is globalization viewed a threat to?

A

Smaller local interests and the environment.

19
Q

Globalization is not always linked with low levels of public expenditure & poor social safety. Give an example.

A

Sweden & Denamrk

20
Q

What are the spill over effects of Globalization?.

A

1.Opportunities for local firms to benefit form FDI

21
Q

What company helped clean up eastern Europe?

A

Dow Chemicals

22
Q

What are the benefits of Globalization to the Host Society?

A
  1. New Jobs
  2. Industrialization
  3. Technology transfer
  4. Spillover Effects
23
Q

What are some of the disadvantages to the Host Society?

A
  1. Vulnerable to location shifts

2. Environmental Degradation

24
Q

What are the Home Society Adverse Effects of globalization?

A
  1. Income Inequality

2. Loss of low skilled Jobs

25
Q

What are the Home Society Benefit of globalization?

A
  1. Growth in outward FDI
  2. Increased Corporate Profits
  3. Increased shareholder value
26
Q

Globalization is one of the many factors affecting?

A

The well being of the population

27
Q

MNC’s generate __ of worlds output and __ of world trade.

A

50%

2/3

28
Q

MNC’s account for __ of the manufacturing output in Ireland?

A

70%

29
Q

MNC is

A

an enterprise that engages in FDI and owns or controls value adding actvities in more than one country

30
Q

A firm that has engaged in trade activities with no FDI component is?

A

International firm

31
Q

What are the 3(Triad) types of product strategy?

A
  1. Economy - lower prices & quality e.g US
  2. Value - e.g Japan
  3. Premium e.g EU
32
Q

What company’s global operations allow it to spread costs

A

Proctor & Gamble

33
Q

What theory states: “ MNC’s cannot merely rely on existing resources but must develop dynamic capabilities to create, deploy and upgrade resource in pursuit of sustained CA”?

A

Dynamic Capability Theory

34
Q

What are the different MNC capabilities?

A
  1. Organisational

2 Technological

  1. Managerial
  2. International experience
35
Q

What is the most important capability for MNC’s to develop?

A

Knowledge transfer

36
Q

Why is there focus on developing MNCs?

A

As they are much smaller and have higher diversification when compared to the market focus MNC.

37
Q

What constraints do developing MNC’s face?

A
  1. Resource copnstraints
  2. Lack of experience

3.International competition

38
Q

What are the advantages of DMNC’s?

A
  1. Home government support

2. Flexibility

International Management (6 decks)

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