Globalization and Media Flashcards
A set of multiple, uneven, and sometimes overlapping historical processes, including economics, politics, and culture, that have combined with the evolution of media technology to create the conditions under which the globe itself can now be understood as “an imagine community”
globalization
“_____________ and __________ have created the conditions through which many people can now imagine themselves as part of one world.”
Globalization, media
5 PERIODS OF THE EVOLUTION OF MEDIA AND GLOBALIZATION
- oral communication
- script
- the printing press
- electronic media
- digital media
___________ became the most important tool as human being explored the world and experience different cultures.
language
Identify the period: oral communication, script, printing press, electronic media, and digital media
- Language allowed human to cooperate.
- It allowed sharing of information.
- Language became the most important tool as human being explored the world and experience different cultures.
- It helped them move and settle down.
- It led to markets, trade and cross-continental trade.
oral communication
Identify the period: oral communication, script, printing press, electronic media, and digital media
- Language was important but imperfect, distance became a strain for oral communication.
- It allowed human to communicate over a larger space and much longer times.
- It allowed for the written and permanent codification of economic, cultural, religious, and political practice.
SCRIPT
__________ allowed human to communicate over a larger space and much longer times.
Script
Identify the period: oral communication, script, printing press, electronic media, and digital media
- It started the “information revolution”.
- It transformed social institutions such as schools, churches, governments and more.
THE PRINTING PRESS
- It changed the nature of knowledge. It preserved and standardized knowledge.
- It encouraged the challenge of political and religious authority because of its ability to circulate competing views.
INFLUENCES OF THE PRINTING PRESS
Who surveyed the influences of printing press?
Elizabeth Eisentein (1979)
Identify the period: oral communication, script, printing press, electronic media, and digital media
*The vast reach of these media continues to open up new vistas in the economic, political, and cultural processes of globalization.
Electronic media
quickly became a global medium, reaching distant regions.
Radio
considered as the most powerful and pervasive mass medium. It brought together the visual and aural power of the film with the accessibility of radio.
television
Identify the period: oral communication, script, printing press, electronic media, and digital media
- are often electronic media that rely on digital code.
- Many of our earlier media such as phones and TVs are now considered __________.
- In the realm of politic computer allowed citizens to access information from around the world.
digital media
He predicted media and globalization have connected the world
Marshall McLuhan
Coined the term “Global village”
Marshall McLuhan
Media have connected the world in ways that created a __________
global village
Term used to describe the globe itself as imagined community.
Global imaginary
Media fosters the conditions for ____________
global capitalism
“Economic and cultural globalization arguably would be impossible without a global commercial media system to promote global markets and to encourage consumer values” is stated by who?
Robert Mc Chesney
- Media on one level are the carriers of culture.
- It generates numerous and on going interactions
- Globalization will bring about and increasing blending or mixture of cultures. What is the role of media in the blending or mixture of culture?
Media and Cultural Globalization
- Though media corporations are themselves powerful political actors, individuals journalists are subject to intimidations as more actors contend for power.
- In the age of political globalization: government shape and manipulate the news. Is this also true for Philippines?
- Media complicate politics…how?
Media and political globalization
- Technoogies of transport, of information and mediation, including social media platforms, have made possible the circulation of cultural commodities such as music.
- Circulation of cultural commodities are consumed to gain cultural capital and social status.
- Goods and commodities became a catalyst that set globalization.
Popular music and globalization
- Media fosters the conditions for global capitalism.
- “Economic and cultural globalization arguably would be impossible without a global commercial media system to promote global markets and to encourage consumer values” – Robert Mc Chesney
Media and economic globalization
Media have linked the globe with stories, images, myths and metaphors.
Global imaginary and global village
______________ are often electronic media that rely on digital code.
digital media
The vast reach of these media continues to open up new vistas in the economic, political, and cultural processes of globalization.
Electronic media
__________ was important but imperfect, distance became a strain for oral communication.
Language
_______allowed human to communicate over a larger space and much longer times.
Script
It allowed for the written and permanent codification of economic, cultural, religious, and political practice.
script
It allowed sharing of information.
oral communication
________ allowed human to cooperate.
Language
- It helped them move and settle down.
- It led to markets, trade and cross-continental trade.
Oral communication/language
The two concepts have been partners throughout the whole of human history.
- Globalization
- media
