Globalised Media

Question 1

What is crotchets argue?

Answer 1

Factors that have promoted globalisation in 3 ways:
1. Relationships creaked between people all over the world
2. Goods and capital flowing 24/7
3. Global has become local - speed of communications

Question 2

What does McLuhan argue?

Answer 2

Argues that we live in a global village - the idea that the world is being exposed to the same information and messages through the media = through popular culture

Question 3

What is popular culture?

Answer 3

Culture liked and enjoyed by ordinary people
- can be called mass media

Question 4

What are the problems with popular culture?

Answer 4

• produced are dumbed down
• and it demands little critical thought, analysis or discussion ‘
• rarely challenges to the existing social structure or dominant cultural ideas

Question 5

What is high culture

Answer 5

• more associated with the r/c
• treated with respect and revenue for eg: art galleries, theatres or ballet

Question 6

What do PM argue?

Answer 6

Strinati: argues that distinction between high culture and popular culture is weakening
- there’s a closure of inequality gap