Effects Of Cultural Imperialism

Question 1

Effect on local cultures

Answer 1

Marginalisation/ destructions of cultures - as big American brands are seen as more ‘desirable’ - it replaces the rich cultures with bland, homogenous American culture
Eg: McDonald’s has replaced more traditional food - less traditional cuisine is being sold

Question 2

What does barber argue on extremism?

Answer 2

• • barber argues that extremism ha been on the rise - many extremists see American culture as a threat to people relationships with god
• attacks on western targets are justified

Question 3

Influence of media on government

Answer 3

• FUCHS: MNCs which undermine democracy and threading freedom on expression
• eg: apple represents such an important aspect of the economy
• KEEN: twitter and other social media platforms are too much about ‘ME CULTURE’ to enable change

Question 4

Civic disengagement

Answer 4

• TURKLE: people not willing to get involved in their actual communities, they too wrapped up their own media
• Marxists: the media is a apparatus of capitalist society = spread the dominant ideology