Cultural Imperialism ( 1 )

Question 1

What is cultural imperialism?

Answer 1

Occurs when a dominant country imposes their culture on non-western countries

Question 2

How is cultural imperialism achieved through the media?

Answer 2

Technological globalisation ( eg: apple, amazon and Microsoft ) enable American pop culture to spread globally

Question 3

What is the consequence of this?

Answer 3

Lead to cultural homogenisation = different cultures transform and become similar to each other

Question 4

According to Marxists - how is globalised pop culture exploiting the masses?

Answer 4

• Maracuse: exploitation for their money - ‘ the masses;’ have little choice but to consumer and pay for media that the ‘lords of the global village’ produce
• they’re fed un-critical entertainment which promotes passive consumption and ensures cultures around the global doesn’t question the capitalist system