Globalisation of The Media

Question 1

What is globalisation?

Answer 1

Increased world interconnectedness including people, culture, ideas and technology.

Question 2

What role does media play in globalising and integrating various communities?

Answer 2

1). Mass communication =

advances in technology such as; social media, have allowed greater communication, transforming the worlds concept of space and time.

2). Conglomeration =

growth of corporations such as; NewsCor, have led to ownership being in the hands of a few people.

Question 3

What are the different types of cultures are there?

Answer 3

1) . High.
2) . Folk.
3) . Mass/Popular culture.

Question 4

What is high culture?

Answer 4

Refers to the elite culture as intellectual achievers.

• can be expressed by paintings, opera, ballet and classical music.
• until now, this used to be un-accessible.

Question 5

What is folk culture?

Answer 5

Refers to the traditions of a society including; rituals (festivals, folk singing, etc).

• this is regarded as authentic as it reflects everyday life of local communities.

Question 6

What is popular/mass culture?

Answer 6

Refers to the products of mass media =

• mass media can be seen to integrate high with folk culture by allowing access (books, youtube, etc).

Question 7

What is meant by homogenisation of culture?

Answer 7

The reduction in cultural diversity as people abandon folk culture in favour of mass produced pop culture.