Globalisation & Identity

Question 1

Becker method

Answer 1

study was a prospective study – the behaviours of the participants were measured prior to the introduction of television into their culture, also a natural experiment

Question 2

Becker aim

Answer 2

to study if the introduction of television would lead to an increase in disordered eating attitudes and behaviours among Fijian adolescent girls

Question 3

Becker procedure

Answer 3

• 2 groups
  
  • 1st in 1995, only a few weeks after television was introduced.
  • 2nd tested in 1998
• 1995 the girls were given the EAT-26 (standardised test to determine eating attitudes)
  
  • this is a Western test. It was assumed by the researchers that this test could be administered to determine eating habits, in spite of cultural differences.
    
    • This is an “etic” approach to research. Since all participants spoke fluent English, the test did not need to be translated into the local language.
• After survey, semi-structured interviews were used to confirm the test results if there was evidence of binging and/or purging behaviours. Weight and height were also measured.
• 1998 sample took the EAT-26 test w the follow-up interview, but were given additional questions w regard to dieting practice, body image & difference in generational values.

Question 4

Globalisation definition

Answer 4

the increasing interconnectedness of ppl worldwide through the growth of International exchange — driven primarily by economic factors but has vast social cultural & psychological consequences

Question 5

Explain globalisation

Answer 5

• the term ‘cultural globalisation’ describes the common consumption of cultures - result of access to Internet, popular culture media, & international travel
• Cultural globalisation contributes to an increasing interconnectedness among different people and cultures bc it involves the formation of shared norms and knowledge.
• This process is driven by international trade and aided by modern info tech.

Question 6

Effects of globalisation on behaviour

Answer 6

• rapid increase in communication and interdependence may change peoples behaviour, more cosmopolitan
• opposing hypothesis which suggests globalisation will trigger reactionary movements, people will rigoursly protect their local interests
  
  • this has been tested in empirical research
    
    • globalisation influences peoples cosmopolitan attitudes by weakening their identification w their group of origin
      
      • this influences the corporation strategies ppl choose, making them less local & more global
• globalisation can have both positive (decreasing discrimination due to exposure) and negative (hikikomori) influences on behaviour