Globalisation and the Digital Social World Flashcards
Globalisation
Used to describe the process by which society becomes increasingly interconnected
Cultural homogenisation
Idea that all cultures are becoming the same, think the same & do the same thing
Multinational corportation
companies that produce goods & provide services in <1 country e.g. apple. Account for over 2/3 global trade& their production/employment/marketing/financial decisions based on global perspectives
Global Finance
Financial transactions are increasingly global, stock markets across world, International banks, financial crisis somewhere can rapidly spread worldwide
Political globalisation
More & more countries becoming members of worldwide & reginal organisations e.g. EU
Cultural globalisation
Music/films/fashion growing worldwide audience
Cultural imperialism
Some researchers see globalisation as the west imposing its culture on rest of the world, killing local culture
Glocalisation
Some researchers see globalisation as mixing cultures, global & local meet & create new e.g. Bollywood musicals
Global risk society
Beck argues that many risks today are global & can only be delt with by global organisations e.g. global warming
Detraditionalisation
Giddens argues that globalisation challenges established ways & traditions by presenting alternative views, can lead to detraditionalisation
Global economy
New economy, organised around global networks of capital management info. Access to technology know how is at roots of productivity + competitiveness. Networks are enacted by light speed operating info technologies
Social movements - Castells
Argues that the internet + wireless communication played crucial art in recent social movements, helped to create + organise networks of protest, challenged powerful + turned fear into outrage then into hope for a better humanity
Reinversion of person + bodies
Global economy demands flexibility, adaptability + transformation, demands reach down to individual level, result in reconstruction + reinvention of self
Reinvention of careers
People increasingly hired for projects on short term contracts, must e flexible + reinvent themselves, learn new skills, be ready to embrace change + keep pace with rapid changing job market
Reinvention of corporations
Global economy increase competitive, changeable + turbulent requires corporations to constantly reinvent, redesign, rebrand, refinance + restructure business practices
Reinvention of places - Elliot
Todays reinvention reflects culture obsessed with having bigger, best , largest, shiniest + newest of everything (Dubai)
Electronic media
Engulfs us with multitude of meanings, messages + images, exposure to multiple realities can make life seam rootless, empty, meaningless
Loss of faith
Loss of faith in science, medicine + technology, differencing views on a range of issues have questioned objectivity of so-called experts
Alternatives
Exposure of different lifestyles can weaken established beliefs
Identities
Increasing freedom to create + express your identity in postmodern society
Reality + illusion - Baudrillard
Postmodern society blurs line between reality + illusion, we live in a hyper-reality world where illusions become real, simulations become authentic
The Juggernaut
World of rapid change, like a juggernaut, runaway engine of enormous power which can drive to some extent but also threatens to rush out of our control, ride is exhilarating not entirely secure, risk uncertainty
Risk + trust
Recognise the risks of living
The reflective self
Identity ceases to be clearly defined, people become increasingly reflective, transform appearance with diet, exercise, tattoos + surgery
Become increasingly dependent on experts to help us do this
