Globalisation And Commercialisation Flashcards
1
Q
What is globalisation?
A
A process that involves sport as a worldwide business and features corporate brands, media coverage, and freedom of movement
2
Q
What are possible reasons for the globalisation of football players
A
Better, faster, affordable transport
Improved tech and media raises the awareness of potential premier league players
Global tours and competitions
Financial incentives for players and clubs
3
Q
What is the ‘golden triangle’?
A
The relationship between sport, sponsorship and media
E.g. Man Utd, AON, Sky tv
