globalisation Flashcards
Explain how one TNC has contributed to the globalisation of the worlds economy
- Apple is a TNC which distributes products to 16 differenct contries totalling over 400 stores
- Production has helped the social and economic development of these countries through transfer of skills and technology and provision of jobs
- Company HQ in Cupertino, California where much R&D occurs and its production line is in China by a company called Foxconn - this is because of cheaper production costs and labour
Explain the role of one major global institution and its contribution to global systems
- World Bank
- Provides loans to less developed countries and invest in areas. such as health, education, infrastructure e.g. Kenya
outline how changes in patterns of production have promoted globalisation
- Lower labour costs over sea have caused many companies to relocate production over seas and then import the products to where there sold
- International trade is increasing making the world more interconnected
- Increases capital flows between countries
Outline what is meant by globalisation
process of worlds economies, political systems and cultures become more interconnected.
Outline and describe factors that promote globalisation5
FLOW
- Flows of info
- Flows of capital
- Flows of products
- Flows of services
- Flows of labour
What is meant by global marketing
Treating the world as one single market
Using one marketing strategy to promote products to the whole world
Companies must adapt to local regions e.g. localisation
Outline how different flows are making the world more interconnected
- Flows of info - people can learn about different cultures and countries without leaving own
- Flows of capital - most economies dependant on investment flows
- Flows of products - manufactured items bought in developed countries usually made in other countries then imported
- Flows of services - call centres, bank accounts
- Flows of labour - people bring aspects of culture e.g. cultural enclaves and family all over the world
Explain how changes in technology have contributed to globalisation
Development of internet - people can access info all over the world
Mobile phone people can contact people all over the world e.g. can have free mobile data in European countries
Can communicate with anyone wherever whenever
Investors can access company info easily