Globalisation Flashcards
Define globalisation
Selling goods internationally
Advantage of globalisation
More profit, brand exposure, quality adaptation, wider market, more customers
Disadvantage of globalisation
Transportation, cultural differences, language barrier, law difference, financial risk ( change in currency ), taxes and tariffs, permission
Define multinational
A business with operation in more then one country
What happens with expansion
Some businesses spread as they become popular into other countries
Advantages of going multinational
Wider target market, cheaper labour may be available, good reputation
Disadvantages of going multinational
Loss of focus on key markets, language : culture, unsure regarding profit, may damage reputation
Define tariff
Tax or cost on imports or exports
Define protectionism
Protecting goods and services coming into the countries