Globalisation Flashcards
Globalisation
Process of the world’s economies, political systems and cultures becoming more strongly connected to each other
What are the three main forms of globalisation
Economic
Political
Social
Economic forms of globalisation
-long distance flows of capital, goods, services
-caused by growth of TNCs and international trade
Social form of globalisation
-spread of ideas, information, images and people
-impact of western culture, art, media, sport and leisure
Political forms of globalisation
-diffusion of government policies
-growth of western democracies and their influence on poor countries + decline of centralised economies
Dimensions of globalisation
- Flow of capital, labour, products, services and information
- Global marketing
- Patterns of production, distribution and consumption
Flow of capital
-money that is invested and spent on something to produce an income or increased profit
-historically invested within a country eg. Companies expanding through construction of a new factory
-foreign direct investment (FDI) has increased
How has FDI changed?
Global FDI increased from $400 billion in 1996 to nearly $1500 billion in 2016
How have flows of capital, labour, products, services and information changed ?
Traditionally was from more developed to less developed countries however this is now less clear cut
Most countries economies are dependent upon flows of investment as the world is more interconnected
Flows of information
-information such as financial data or news of current events can be spread across the world quickly and easily
-development and rapid spread of email, internet and social media allows large amounts of information to be exchanged instantly across the globe, allowing communication between countries
-world becomes more interconnected
Flow of products
-historically manufacturing industries were located in more developed countries and products were sold in the countries they were made in
-in recent decades manufacturing has decreased in more developed countries
-lower labour costs overseas have caused companies to relocate abroad eg. Dyson moved its production to Malaysia in 2002 but still sells the vacuums in the UK
-international trade in manufacturing goods is increasing
How has changes to flows of products impacted UK employment?
UK employment in manufacturing fell from over 5 million in 1985 to 2.6 million in 2014.
Flows of services
-improvements to ICT mean that services can locate anywhere in the world and still be able to serve the needs of customers across the world
-deregulation during the 1970s and 1980s and opening up of financial markets meant it was easier for banks and other financial institutions to do business in other countries
-companies relocate low level services (customer services) to less developed countries due to cheaper labour
Flows of labour
-more people are moving overseas due to factors such as employment or war
-some migrants are highly skilled workers moving to developed countries where wages and working conditions are better.
-some migrants are unskilled workers who move to developed countries to look for work because of unemployment or poor wages
-makes the world more interconnected as people bring their cultures with them (eg. Brick lane case study example)
Global marketing
-promoting and selling products or services around the world as opposed to in one country
-the world is treated as one single market and one single marketing strategy is used to advertise a product across the world (due to lower costs)
-brand awareness from logo
-Marketing needs to be adapted to regional markets though – different populations still have different
laws and cultural attitudes – e.g., about consuming alcohol.