getgoofy Flashcards
Strategy: Guilt
A friend says, “I’m in a really tough situation right now. You are the only one who can help me. If you don’t, I don’t know what to do.
Example A friend uses guilt to persuade you to lend them money.
Strategy: Plays on empathy
A friend shares a sad story about their struggles, saying your support will be a “lifesaver” to evoke a strong emotional response.
Example (A friend tells you their pet is very ill and needs urgent care, hoping you’ll feel compelled to help.)
Rare
The seller says, “This is our last item in stock, and it’s going fast. You won’t find another one like it.
Example( A store uses scarcity to create urgency and persuade you to buy.)
Method: Confirmation Bias
A political campaign focuses on issues that align with voters’ pre-existing beliefs, reinforcing their opinions and increasing support for the candidate.
Example (A campaign highlights issues that resonate with your views to gain your vote.)
Method: Reciprocal
Conditions: A free gift or sample is offered with the expectation that you will feel compelled to make a purchase in return.
Example(A company gives a free sample of their product, hoping you’ll buy the full-size version.)
Procedure: Anchoring
The campaign begins by providing exaggeratedly high estimates of the costs of opposition policies, making their own proposals seem more reasonable by comparison.
Example (A campaign criticizes the opponent’s policies as excessively costly, making their own proposals seem more affordable.)
Social Evidence
A leader reveals that most team members are already using a new tool or approach, encouraging others to follow suit.
Example(A team leader shows that everyone is using a new software, persuading others to adopt it.
)
Methodology: Power
A leader uses their position or expertise to persuade group members to adopt a certain course or strategy.
Example(A manager directs the team to use a new procedure based on their authority.
)
Procedure: Foot in Door
The charity first asks for a small favor, like a signature, and then follows up with a larger donation request.
Example ( A charity asks you to sign a petition and later requests a donation.)
Door-Front
The charity asks for a large donation, which you decline, and then requests a smaller amount, which seems more reasonable.
Example(You’re asked for a large donation initially, then a smaller amount that seems more acceptable.)
Method: Gaslighting
A manager rejects or distorts prior agreements or facts, causing team members to question their memories or assumptions.
Example(A manager denies agreeing to certain project details, making you doubt your recollection.)
Error Transfer
A manager blames team members for failures or issues to shift responsibility and maintain control.
Example(A manager faults the team for missed deadlines, even though the manager was responsible for the project’s planning.)
Key Characteristic: Backhanded Compliments
You’re pretty smart for someone who didn’t go to college.”
Example(: A backhanded compliment that undermines confidence while pretending to be flattering.)
Method: Public Commitment
A retailer encourages consumers to publicly endorse or demonstrate support for a product, increasing loyalty.
Example(A store asks customers to post about their purchase on social media, making them more likely to remain loyal.)
Methodology: Modeling
A parent demonstrates healthy habits, like regular exercise or healthy eating, to encourage the child to adopt similar behaviors.
Example(A parent eats vegetables and exercises regularly to inspire their child to do the same.)
