control basics Flashcards

1
Q

Never Outshine the Master

A

Make those above you feel superior. Do not draw too much attention to your own talents. Example (Praise your boss’s ideas in meetings while subtly showcasing your own contributions.)

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2
Q

Never Put Too Much Trust in Friends, Learn How to Use Enemies

A

Build strategic relationships with a mix of allies and rivals. Use enemies to gain valuable insights. Example(Collaborate with a former competitor to leverage their expertise and insights.)

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3
Q

Conceal Your Intentions

A

Keep your long-term goals and strategies private to prevent others from interfering. Example (: If starting a new business, keep your plans confidential until you are ready to launch.)

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4
Q

Always Say Less Than Necessary

A

Communicate clearly but avoid revealing too much. Silence can be powerful. Example (During a negotiation, stick to key points and avoid over-explaining.)

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5
Q

So Much Depends on Reputation – Guard It with Your Life

A

Protect your reputation by consistently demonstrating reliability and integrity. Example (Follow through on commitments and address any issues promptly to maintain a strong image.)

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6
Q

Court Attention at All Costs

A

Make yourself stand out and be memorable through dramatic and bold actions. Example( Launch a high-profile marketing campaign to ensure your brand is noticed.)

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7
Q

Get Others to Do the Work for You, but Always Take the Credit

A

Assign tasks to team members but highlight your role in coordinating and achieving success. Example(Assign tasks to team members but highlight your role in coordinating and achieving success)

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8
Q

Make Other People Come to You – Use Bait if Necessary

A

Create opportunities where others are motivated to seek you out rather than you pursuing them. Example( Offer valuable content or expertise that attracts potential clients to approach you.)

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9
Q

Win Through Your Actions, Never Through Argument

A

Demonstrate your capabilities through performance rather than engaging in disputes. Example(Deliver results on a project to showcase your skills rather than arguing about your qualifications.
)

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10
Q

Be cautious of negative individuals who can impact your own success and morale.

A

Avoid associating closely with pessimistic people who may drag you down. Example (Avoid associating closely with pessimistic people who may drag you down.
)

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10
Q

Create scenarios where others rely on your skills or resources to achieve their goals.

A

Become the go-to person for critical information in your organization. Example (Become the go-to person for critical information in your organization.)

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11
Q

Use Selective Honesty and Generosity to Disarm Your Victim

A

Employ strategic acts of kindness or honesty to build trust and gain influence. Example ( Offer a helpful insight to a key stakeholder to build rapport and facilitate future negotiations.)

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11
Q

When Asking for Help, Appeal to People’s Self-Interest, Never to Their Mercy or Gratitude

A

Frame requests to show how the assistance will benefit the other person. Example ( Emphasize how their support will help them achieve their own goals when asking for help.)

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12
Q

Pose as a Friend, Work as a Spy

A

Gather information subtly by building relationships and listening carefully. Example (: Engage in casual conversations to learn about industry trends or competitors.
)

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13
Q

Crush Your Enemy Totally

A

After a successful business takeover, implement measures to solidify your market position. Example (After a successful business takeover, implement measures to solidify your market position.)

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14
Q

Use Absence to Increase Respect and Honor

A

Step back periodically to create anticipation and enhance your perceived value. Example (Take breaks from public appearances to build intrigue and appreciation for your contributions.
)

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15
Q

Keep Others in Suspended Terror: Cultivate an Air of Unpredictability

A

Be adaptable and unpredictable to keep others uncertain and responsive. Example (Change your approach or strategy periodically to prevent others from predicting your moves.)

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16
Q

Do Not Build Fortresses to Protect Yourself – Isolation is Dangerous

A

Stay connected and engaged with your network to remain informed and supported.

Example: Attend industry events and maintain communication with key contacts to stay relevant

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17
Q

Know Who You’re Dealing With – Do Not Offend the Wrong Person

A

Understand and be cautious of the people you interact with to avoid conflict.

Example: Research key stakeholders’ backgrounds to avoid offending them in negotiations.

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18
Q

Play a Sucker to Catch a Sucker – Seem Dumber Than Your Mark

A

Downplay your intelligence to avoid appearing threatening and encourage others to reveal more.

Example: Act as if you need assistance in areas where you are actually skilled to gather more information.

18
Q

Do Not Commit to Anyone

A

Maintain independence to preserve your flexibility and avoid being tied down.

Example: Keep your options open by working with multiple partners or pursuing various projects.

19
Q

Use the Surrender Tactic: Transform Weakness into Power

A

Use strategic retreats or concessions to gain a better position or build stronger alliances.

Example: Concede minor points to gain favor and position yourself advantageously for future negotiations.

20
Q

Concentrate Your Forces

A

Focus your resources and efforts on key areas to maximize impact and effectiveness.

Example: Invest time and energy into projects with the highest potential for success.

21
Q

Play the Perfect Courtier

A

Master charm and diplomacy to navigate complex social or professional environments.

Example: Use tact and persuasion to build relationships and influence decision-makers.

22
Q

Re-Create Yourself

A

Continuously evolve your personal brand or approach to stay relevant and compelling.

Example: Update your skills and adapt your image to align with changing trends and opportunities.

23
Q

Keep Your Hands Clean

A

Avoid direct involvement in controversial or negative situations to maintain a positive image.

Example: Delegate sensitive tasks to others while managing issues from a distance.

24
Q

Play on People’s Need to Believe to Create a Cultlike Following

A

Craft a compelling vision that resonates with others’ desires and aspirations.

Example: Develop a strong personal brand or mission statement to inspire and attract supporters.

25
Q

Enter Action with Boldness

A

Approach challenges and opportunities with confidence and decisiveness.

Example: Launch a new initiative with a clear and assertive plan to gain immediate attention.

26
Q

Plan All the Way to the End

A

Anticipate and plan for all potential outcomes to ensure success and mitigate risks.

Example: Create detailed plans with contingency strategies to address obstacles.

27
Q

Make Your Accomplishments Seem Effortless

A

Conceal the hard work behind your successes to enhance your perceived talent.

Example: Present achievements as the result of natural ability rather than extensive effort.

28
Q

Control the Options: Get Others to Play with the Cards You Deal

A

Frame situations to offer choices that all lead to your preferred outcome.

Example: Present negotiation options that all align with your objectives.

29
Q

Play to People’s Fantasies

A

Appeal to people’s desires and dreams to gain their support or engagement.

Example: Market products as a means to achieve an ideal lifestyle that resonates with your audience.

30
Q

Discover Each Man’s Thumbscrew

A

Identify and leverage others’ weaknesses or desires to influence their behavior.

Example: Understand what motivates key individuals and use this knowledge strategically.

31
Q

Be Royal in Your Own Fashion: Act Like a King to Be Treated Like One

A

Conduct yourself with confidence and dignity to command respect and authority.

Example: Dress and behave with elegance and confidence, demanding respect and recognition from others.

32
Q

Create Compelling Spectacles

A

Use dramatic and memorable actions to captivate and influence others.

Example: Organize a grand event to launch a product, ensuring it leaves a lasting impression.

33
Q

Master the Art of Timing

A

Know when to act and when to wait. Timing is crucial for success.

Example: Launch a business initiative at a time when the market is most favorable.

34
Q

Disdain Things You Cannot Have: Ignoring Them is the Best Revenge

A

If you cannot obtain something, diminish its importance and move on.

Example: If a job opportunity you wanted falls through, focus on other opportunities rather than dwelling on the loss.

35
Q

Think as You Like but Behave Like Others

A

Maintain your individuality while outwardly conforming to social norms to avoid attracting unnecessary attention.

Example: Keep your unconventional ideas private while presenting a conventional front in professional settings.

36
Q

Stir Up Waters to Catch Fish

A

Create confusion and turmoil to exploit opportunities and gain an advantage.

Example: Disrupt a competitor’s market position to create openings for your own business.

37
Q

Despise the Free Lunch

A

Avoid accepting free offers, as they often come with hidden costs or obligations.

Example: If offered free services, be cautious and consider what might be expected in return.

38
Q

Avoid Stepping into a Great Man’s Shoes

A

Forge your own path rather than following in the footsteps of someone great, which can overshadow your own achievements.

Example: Establish your own unique vision and identity rather than trying to replicate a predecessor’s success.

39
Q

Strike the Shepherd and the Sheep Will Scatter

A

Remove or neutralize key influencers to weaken their followers.

Example: Discredit or isolate a leader within an organization to cause disruption and chaos among their team.

40
Q

Work on the Hearts and Minds of Others

A

Influence people emotionally and intellectually to win their support and loyalty.

Example: Develop strong relationships by understanding and appealing to the values and aspirations of key stakeholders.

41
Q

Disarm and Infuriate with the Mirror Effect

A

Reflect others’ behavior back at them to confuse and irritate them.

Example: Mimic a competitor’s strategies and tactics to unsettle and disorient them.

42
Q

Preach the Need for Change, but Never Reform Too Much at Once

A

Advocate for change gradually to avoid resistance and backlash.

Example: Implement incremental changes in your organization to ease the transition rather than pushing for abrupt reforms.

43
Q

Never Appear Too Perfect

A

Display some flaws or vulnerabilities to avoid envy and hostility from others.

Example: Share occasional struggles or challenges to appear more relatable and avoid being seen as untouchable.

44
Q

Do Not Go Past the Mark You Aimed For; In Victory, Learn When to Stop

A

Know when to stop and consolidate your gains rather than pushing too far.

Example: After achieving a major goal, focus on maintaining your success rather than overextending and risking it.

45
Q

Assume Formlessness

A

Be adaptable and flexible to navigate changing circumstances and maintain an advantage.

Example: Adjust your strategies and tactics in response to evolving market conditions to stay ahead.