Geography AS Unit 2 Rebranding Places CASE STUDIES

Question 1

Northampton:

Market square, carnival, waterfront, town centre, North Gate bus station

Answer 1

1. Bring more people into area, increase eco activity e.g. ice ring
2. Ballon festival, more money
3. Near town centre, Uni = bring more people into town
4. 24 hour restaurants
5. Opinions now poorer, famous due to worst building in UK, £7mil

Question 2

Docklands

Answer 2

LDDC - London Docklands Development Cooperation
Area poor due to no work in pots = bigger ships, planes and ports, more competition
Redeveloped + aimed at business and more wealthier people
Poorer people had to move = expensive
Green space + new investments e.g. banks

Question 3

London Olympics 2012 legacy

Answer 3

Legacy
Involved locals, govt and olympics committee
create heritage in area
improved east london / brownfield site
new jobs - but companies from other areas
buildings + houses destroyed as area was built on it
atheletes park now houses + west ham stadium

Question 4

Liverpool

Answer 4

Top-down and bottom-up
used culture as catalyst for rebranding Liverpool
named EU capital of culture 2008
looked to re-image city
new housing, cruise-inner terminal, £900 mil Paradise street campaign
flagship - Pier head + Albert Dock = world heritage site = waterfront

Question 5

Birmingham

Answer 5

flagship
bull-ring = new shopping market
looked to regenerate city through culture and art

Question 6

Gateshead

Answer 6

Millennium bridge built = looked to make Gateshead modern city
aid industrial areas regenerated
used arts + music in way to attract more people to city = Sage Music Centre

Question 7

Greenwich Millenium Village

Answer 7

South-east london
sustainable living
bike + bus paths
water cycles and sun panels
services nearby = people dont have to travel far to get there

Question 8

Boscombe

Answer 8

deprived area
council agreed with oversea company to make surf reef; £11mil development of area
did not work and failed
2014 - council redeveloped whole coastal area to coastal activity park e.g. interview = not known, failure?

Question 9

Lyme Regis

Answer 9

food town + world heritage site
river cottage - gave village identity of foodtown = mainly local food shops e.g. land use
world heritage sites - Jurassic coast - fossils can be fund = festival
led to increase in visitors

Question 10

Objective one

Answer 10

cornwall deprived area in eu
eu donated money for govt to improve area
£350 mil

Question 11

Eden project

Answer 11

cornwall economy declining - low wages, young peeps moving + lack of service
2001 eden project opened = regenerate area, eco-theme park, generate tourism 1mil each year
created cycle = more peope - money - local buisness - jobs
traffic problems, pollution + public money

Question 12

Farm diversification

Answer 12

trekking llamas

irchester country park - added area to walk tree level + cafes

Question 13

Salcey forest

Answer 13

full tie rangers
new and extended
new car park
new walking path

Question 14

Toe wrestling

Answer 14

Ashbourne, derbyshire
provides benefits for locals
attracts many visitors

Question 15

Stratford

Answer 15

east london
not well developed
now changed though
area doing well due to olympics 
still rebranding area
london stadium = west ham
westfield shopping centre = new jobs

Question 16

Art

Answer 16

Gateshead
angle of north - steep sculpture
regenerated site of disuse mine = attract investors and visitors

Question 17

Rural heritage

Answer 17

production of whiskey in scots = attract tourists
tours
spend money on accommodation and leisure activities

Question 18

Cultural heritage

Answer 18

lake district - poet William Wordsworth

poems about area

Question 19

Historical heritage

Answer 19

world heritage site between newcastle and carlisle

Hadrians wall / Roman wall