Geography AS Unit 2 Rebranding Places

Question 1

Define regenerating, rebranding and reimaging

Answer 1

RG -Positively transforming economy of place that has declined
RB- Changing reputation of an area
RI - Changing the image of an area for the better

Question 2

Why do urban areas, rural areas and seasides need rebranding?

Answer 2

URBAN / CBD - Seen as unsafe, online shopping, travel to other shopping centers, cheaper places elsewhere
RURAL - Better jobs in urban area , lifestyle, backward, young people leave, house prices high (2nd house)
SEASIDE - Old image, people go abroad, seasonal areas, young people leave, low wages

Question 3

Define flagship

Answer 3

Large-scale expensive projects designed to make radical change to a place image

Question 4

Define stakeholders

Answer 4

Individuals, groups or organisations have interest in particular project

Question 5

Top-down and Bottom-up

Answer 5

Top-up = decisions made by authorities/agencies like govt
Bottom-up = listening to local opinion and conducted by locals