Geog Cluster 1 topic 3.2 PART 2 Flashcards
why is a questionnaire survey used?
to collect quantitative data. It is valuable for gathering opinions of people or organizations using a series of questions.
what are questionnaire surveys useful for
questionnaire surveys are useful for quantitative data analysis to examine patterns and trends.
what types of questions are in questionnaire surverys
Close-ended questions
what are the 3 rating scales?
Likert, frequency and ranking scales
What is a likert scale?
Likert scale is a type of rating scale that presents a range of responses anchored by two extremely opposing positions. E.g Excellent/extremely poor or agree/disagree
What is a frequency scale?
Frequency scalepresents a range of responses based on the number of occurrences. E.g: 1 to 2, 3 to 4 and 4 to 5
What is ranking scale
Ranking scaleis used to get respondents to compare items.
E.g: rank your top 3 favourite countries, 1. singapore 2. japan 3. usa
what are mental maps used for
Mental maps can be used to capture these personal insights. Mental mapping provides a lens into:
1.how people produce and experience space,
2.how people think visually and spatially about their environment, and
3.the dynamic interrelationships people have with their environment.