geodemographic segmentation Flashcards
1
Q
geodemographic segmentation is a form of
A
demographic segmentation
2
Q
geodemographic segmentation is an example of…
A
advanced multivariate segmentation
3
Q
geodemographic segmentation is a direct challenge to…
A
socio-economic classification system
4
Q
the premise:
A
the profile of people can broadly be inferred from the type of neighbourhood in which they live
5
Q
level
A
post code and sub post code
6
Q
groupings reflect…
A
neighbourhoods with similar characteristics
7
Q
problem
A
no 2 people are the same: you can never say that everyone in a neighbourhood conforms to the same profile, but you’re more likely to find a certain profile
8
Q
example
A
ACORN system: a classification of residential neighbourhoods, gives the profiles of people who could be found in a particular neighbourhood
