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Marketing

This class was created by Brainscape user Sabrina pawley . Visit their profile to learn more about the creator.

By: Sabrina pawley
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Decks in this class (17)

sem 1 book definitions
What is marketing,
Selling is,
A state of felt deprivation of so...
190  cards
Sem 1 lecture definitions
Define marketing,
What type of philosophy is marketing,
What is a transaction
128  cards
Chinese beer case study
How big is the chinese beer market,
How much growth is there i the ch...,
Beer on trade vs off trade
10  cards
Research methods
Marketing research,
Market research planning,
The planning diagram information ...
63  cards
chinese beer answer
Market size,
Comparing market size,
Market growth volume
30  cards
chinese spirits answer
Market,
Rollercoaster shape to value,
Competition
14  cards
Quigley Case Study
Quigley,
Political,
Economic
11  cards
Weatherproof case study
Weatherpruf,
Political,
Economic
17  cards
holiday market segmentation
4 ways to segment that im using,
Arc leisure model,
Arc leisure model provides
19  cards
Easy Jet
Strengths,
Traditional legacy airlines,
Opportunity
12  cards
observation
Observation,
Structured observation,
Unstructured observation
13  cards
experimentation
Generally research is,
Exploratory research,
Descriptive research
21  cards
demographic segmentation
Demographic segmentation is,
Kotler,
Capturing demographic info is
36  cards
geodemographic segmentation
Geodemographic segmentation is a ...,
Geodemographic segmentation is an...,
Geodemographic segmentation is a ...
8  cards
psychographic segmentation
Kotler,
Psychographic market segmentation is,
It is a reflection of
14  cards
behavioural segmentation
Kotler,
Behavioural market segmentation is,
Behavioural segmentation variables
32  cards
STP- targeting
SEGMENT ATTRACTIVENESS FACTORS
32  cards

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Marketing

  • Class purpose General learning

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