Generic Evaluation Points for Media Representations

Question 1

What would Gauntlett say about media representations?

Answer 1

We now have greater diversity within the media, and things are getting better (use with an example)

Question 2

Are the studies outdated?

Answer 2

Yes, and content analysis has been mainly carried out on right-wing papers, meaning that there is bias.

Question 3

What do these ideas assume about the audience?

Answer 3

That they cannot see through different stereotypes e.g uses and grats model. Audiences can be actively rejecting these labels of certain groups.

Question 4

What does McRobbie suggest about media representations?

Answer 4

The apparent greater equality is an illusion, and majority of the media still stereotypes different social groups e.g pornography

Question 5

What do Postmodernists argue about media representations?

Answer 5

They are now diverse, especially with the new media. We have the ability to create our own representations now through social media platforms. E.g hybrid lifestyles/picking and mixing, or creating content/media ourselves.