Media Representations and Stereotyping Flashcards
What is Tokenism?
The practice of only making a symbolic/surface level effort to represent a certain group, only giving the appearance of equality.
What is the Media Gaze?
The way the media view society, then represent this view in their media products.
What is the Male Gaze?
Depicting women from a heterosexual, often over sexualised view to appeal to a male audience.
What is the Female Gaze?
The ways in which women and girls look at things in the world e.g sexualised men, opposite of male gaze.
What is Symbolic Annihilation?
The absence/underrepresentation of certain groups of people in the media - race, gender, sexuality etc.
What is Stereotyping/Labelling?
Reducing a group to a single characteristic thereby generalising them.