General Knowledge Flashcards
– Styles are characterized by linear forms and open space
Japanese
Little is known about floral designs of this period
Middle Ages
Designs of this period were masses of flowers with no focal point and poor proportion
victorian
These styles were used to decorate Buddhist temples
Chinese
Plant material is classified into four groups based on form and shape, these are line, mass form and:
Filler
–is the area of a design that attracts the eye
focal point
–is a pricing method that is used when a collection of goods are sold at a single price
nesting
–is a method of repeating similar elements thru a design
repetition
arrangements consisting of many flowers in geometric forms
mass
when ordering wholesale flowers one should consider
all of the above
the distribution of visual weight on either side of a vertical axis is known as
balance
a crescent design is an example of – balance
asymmetrical
the focal point of a design is usually
in the lower center
a small arrangement on a large buffet table would not be proper in
proportion
two ancient styles of arranging flowers are
oriental and asian
a carnation is an example of a flower having a – texture
coarse
form flowers
all of the above
the proper temp to store roses and carnations is – degrees F
45-50
Folliages below the water line should be removed to:
all of the above
Preservatives
all of the above
Select which of the following is not true for the following statement: the size of a container selected for a design is determined by:
the temp outside
the most commonly used material for holding flowers is:
oasis
florist wires are used to
all of the above
balance
has to do with physical and visual stability
an accent is a
all of the above
the pierce method for wiring flowers is used on
carnations
to extend the life of a cut flower one should
choose decent material
Wetting agents improve
a flowers ability to take-up water
The process of finding new customers is termed:
prospecting
In taking telephone messages, your message should include
all of the above
Cool calling
calling on prospects that fit a certain criteria of type and size of business
how to handle an angry caller. You first:
find out what the problem is
In projecting a good telephone image you should:
all of the above
Which of the fooling is not a market situation in a market analysis
NONE OF THE ABOVE
the objective of the market analysis is to
develop a marketing plan
A potential customer profile is best described as
Characteristics of potential buyers
an “action plant” includes the following four areas
product, price , place, and promotion
research in developing market plans is
careful and diligent study to gain knowledge about a market
if your resolution to a customer complaint doesn’t work then
present an alternative solution
which of the following would not be considered one of the five buying questions a display should answer
where can i buy it
a display should not
sell on price
which of the following is not one of the six major display arrangements
round arrangements
Before setting up a display
a drawing or sketch should be made
which one of the following is not a main step in developing a display plan
determine who will assemble it
the most important factor of your continued success in the sales field will depend on
the selling skills you develop
the most appropriate listening skills include
careful focus on what the customer is telling you
asking questions is important
to figure out the customers needs and wants
involving the customer in demonstrations
helps keep the customers attention and appeals to their senses
Which of the following is the first thing an advertisement should accomplish
get the customers attention
The part of a classic advertisement that supplies the customer with facts and information about a product is the
body copy
prices should always be indicated in an advertisement
false
a P.O.P sign is also know as a
point of purchase sign
a logo is a name symbol or trademark designed to
provide easy recognition of a product
the acceleration of flowering by manipulation of environmental conditions is known as
forcing
which of the following is not a function of a good growing medium
provide for evaporation from plant
the most important environmental factor in orchid culture
watering and water quality
the genus and species name for the carnation is
Dianthus caryophyllus
The most important pest of the greenhouse is
the two-spotted spider mite
fungus gnat damage to potted plants is caused by the
larval stage
Mass marketing is the sale of floral products
all of the above
Costs associated with making an arrangement, decorating a blooming plant, or creating wedding flowers are called
direct costs
a grouping of closely spaced flowers, net and accessories in a hand-held floral arrangement is called
nosegay
the optimum pH for azaleas is
4.5-5.5
the most popular mechanic item used to support floral arrangements is
floral foam
Cool colors include color combinations like
blue-green blue blue-violet and violet
a good substitute for sad, this material provides aeration in the root media
perlite
when seedlings grown indoors are moved outdoors, they must be – to be able to survive in their new environment
hardened off
the showy red pink or white portion of the poinsettia are
bracts
when growing orchids, a hydrometer is used to measure
humidity
these summer-blooming perennials produce dense, bristly balls of blue color
globe thistle
the common names for plants can be confusing because
more than one plant may have the same common name
the most commonly used design for all-purpose vase arrangements and baskets is the
symmetrical triangle
a process used by growers to produce well- branched compact plants with many flowers is called
pinching
the genus and species name for Amaryllis is
Hippeastrub vittatum
the type of plant that lives for more than two years is a
perennial
the best kind of soil to plant most flowers in is
loam
the best time to water flowering plants is
in the morning
if seeds are sown out-doors when is the best time to thin plants
when they have 2 sets of leaves
