all general knowledge Flashcards
styles characterized by linear forms and open space
japanese
floral design period of which is little known
middle ages
designs of what period were masses of flowers with no focal point and poor proportion
Victorian
styles used to decorate Buddhist temples
Chinese
what are the 4 groups that plant material is classified into based on form and shape
line
mass
form
filler
focal point is
the area of a design that attracts the eye
nesting
the pricing method that is used when a collection of goods are sold at a single price
arrangements consisting of many flowers in geometric forms
mass
when ordering wholesale flowers one should consider
availability
keeping quality
price
distribution of visual weight
balance
focal point of a design is usually
in the lower center
2 ancient styles of floral arranging
oriental and asian
texture of a carnation
coarse
proper temp to store roses and carnations
45-50 F
foliages below the water line should be removed to
keep leaves from decaying which makes the water go bad faster
prevent photosynthesis
prevent leaves from using stored food in the stem
preservatives
acidify water
reduce bacteria growth
food source
size of a container is determined by
size of flowers
place where arrangement is to be placed
shape of design
florist wire
support stem
prevent flower heads from breaking off
hold flowers and foliage in place
accent
distinct texture
odd item
unique color
to extend the life of a cut flower one should
choose decent material
wetting agents improve
flowers ability to take up water
process of finding new customers
prospecting
telephone messages should include
name of person being called
date, time of call, your name
action to be taken
cool calling
calling of prospects that fit a certain criteria of type and size of business
market situation in a market analysis
product descriptions
existing competition
info about supply and demand
objective of market analysis
develop a marketing plan
potential customer profile
characteristics of potential buyers
four areas of an action plan
product
price
place
promotion
research in developing market plans is
careful and diligent study to gain knowledge about a market
what are 3 of the 5 questions a display should answer
what is the product
how much does it cost
is it worth it
a display should not sell on
price
what are 3 of the 6 major display arrangements
wedge
repetition
radiation
before setting up a display
a drawing or sketch should be made
what are 3 of the main steps to developing a display plan
establish a theme
determine product or service to be featured
select the display arrangement
most important factor of your continued success in the sales field
selling skills you develop
part of a classic advertisement that supplies the customer with facts and info about the product
body copy
do prices always need to be indicated in an arrangement
no
a P.O.P sign
point of purchase
acceleration of flowering by manipulation of environmental conditions
forcing
a good growing medium does what
provide for storage of water
provide storage capacity for nutrients
support the plant
most important environmental factor in orchid culture
watering and water quality
genus and species name for carnation
Dianthus caryophyllus
most important greenhouse pest
two-spotted spider mite
fungus gnat damage to potted plants is caused by the
larval stage
mass marketing is the sale of floral products in
supermarkets
high-traffic locations
large discount stores
costs associated with making an arrangement, decorating a blooming plant, or creating wedding flowers are called:
direct costs
grouping of closely spaced flowers, net, and accessories in a hand-held floral arrangement
nosegay
optimum pH for azaleas
4.5-5.5
most popular mechanic item used to support arrangements
floral foam
provides aeration in the root media
perlite
when seedlings grown indoors are moved outdoors, they must be– to be able to survive in the new environment
hardened off
red, pink or white portion of a poinsettia
bracts
hydrometer measures
humidity
summer-blooming perennials that produce dense, bristly balls of blue
globe thistle
most commonly used design for all purpose vase arrangements and baskets
symmetrical triangle
process used to produce well-branched, compact plants with many flowers
pinching
genus and species name for Amaryllis
Hippeastrub vittatum
plant that lives more than 2 years
perennial
best kind of soil to plant most flowers in
loam
best time to water flowering plants
morning
best time to thin outdoor plants
when they have 2 sets of leaves
how many essential nutrients are essential to plant growth and reproduction
seventeen
tiny pests that can wreck havoc on flowering plants
red spider mites
best temp for poinsettia growth
60-80 F
type of rose that has multiple large flowers on a single stem
floribundas
florists’ gloxinia and African violet are members of which plant family
Gensneriaceae
most indoor foliage plants need which kind of lighting
bright, indirect light
floral presevatives
provide sugar
supply bactericide
acidify solution
ethylene test is routinely used to separate shattering from non shattering cultivars of
snapdragons
cut branches of evergreen 20-30 in long are called
boughs
specialty cut flowers are defined as
cut flowers other than roses, carnations, and mums
upper leaves, which show inter veinal chlorosis probably suffer from
an iron deficiency
powerful and specific inhibitor of ethylene action which delays flower senescence is
silver
most epiphytic orchids can be grown in
tree fern-redwood chips
osmunda fiber
fir bark
unit of heat measurement used in the green house industry
Btu