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Design > General > Flashcards

General Flashcards

1
Q

Sniper link

A

A way where the user opens directly email with password, and other emails are hidden

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2
Q

When it’s better to send verification email

A

As late as possible, when the user already got the value

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3
Q

When it’s better to ask the user to turn on notifications

A

After some value the user already got

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4
Q

Table design rules

A
  1. All text fields aligned left
  2. All numbers aligned right
  3. Monospaced numbers
  4. Never center alignment
  5. Headers aligned like their columns content
  6. Combine related data
  7. Column separators 1 px max and of light gray color
  8. Raws design approaches: zebra, lines, cards, no separators
  9. Vertical alignment — center if up to 3 lines and top alignment if more
  10. Freeze raws and columns
  11. Reorder and hide
  12. Raws height: condensed — 40, regular — 48, relaxed — 56
  13. Preferences preservation (for next session)
  14. Possibility to reset settings to default
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5
Q

How to show expandable data in the table rows

A
  1. Expandable rows (inline)
  2. Modals
  3. Sidebars
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6
Q

The factors of severity level

A

— The frequency with which the problem occurs: Is it common or rare?

— The impact of the problem if it occurs: Will it be easy or difficult for the users to overcome?

— The persistence of the problem: Is it a one-time problem that users can overcome once they know about it or will users repeatedly be bothered by the problem?

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7
Q

Normann’s stool

A

Solution which is based on the intersection of technology (resources), business needs and people’s needs

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8
Q

Double diamond framework

A

The two diamonds represent a process of exploring an issue more widely or deeply (divergent thinking) and then taking focused action (convergent thinking).

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9
Q

Задача рекламного текста

A

Пред­ста­вить полез­ную инфор­ма­цию о про­дукте, отве­тить на вопросы поку­па­теля, объ­яс­нить полез­ное дей­ствие и пока­зать сце­на­рии исполь­зо­ва­ния про­дукта.

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10
Q

Дизайн-процессы

A
  1. Design thinking
  2. Human centered design
  3. Double diamond
  4. Service design
  5. Jobs-to-be-done
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11
Q

Design thinking process

A
  • Ориентация на человека, понимание потребностей и желаний пользователя
  • Командная работа и эксперименты
  • Гибкость

Этапы

  1. Эмпатия
  2. Определение проблемы
  3. Генерация идей
  4. Прототипирование
  5. Тестирование
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12
Q

Human centered design

A

Понимание конкретных «болей» и их решение. Табуретка Нормана

Этапы

  1. Inspiration. Вдохновение, подготовка, контекст (отказываемся от всех предшествующих знаний, строим гипотезы)
  2. Ideation. Концепция (грубые наброски для проверки)
  3. Implementation. Реализация
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13
Q

Service design process

A

Цель — улучшить опыт получения услуг согласно потребностям пользователя.

Пример — супермаркет. Берем все точки соприкосновения.

Компоненты:

  1. Люди
  2. Реквизит
  3. Процессы

Этапы

  1. Определение субъектов, которые принимают участие в оказании/получении услуги
  2. Определение возможных сценариев
  3. Предоставление обновленной услуги
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14
Q

Jobs-to-be-done процесс

A

Базируется на концепции «работы», которую выполеяет продукт, и процессах, как пользователь «нанимает» продукт на работу

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15
Q

FFF

A

Fix time, fix budget, flex scope

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16
Q

Measuring Design KPIs

A
  1. We conduct research to discover the most important tasks. We study search queries and server logs, run user interviews and workshops with stakeholders.
  2. Once we have that list, we bring users in to vote on the tasks that they consider to be important for them. Then we write down task instructions for each top task. These instructions will be handed to users in usability tests to validate that they can actually complete these tasks successfully.
  3. Finally, we run tests with the same task instructions to the same segments of users, repeatedly, every 8–12 weeks. Based on these tests, we measure and plot success rates and completion times over time. As long as we improve our design KPIs, we should be on the right path.
17
Q

Design KPIs

A 
top tasks completion rates,
top tasks completion times,
accuracy of data submitted by users,
ratio of content vs. navigation (mobile/desktop),
error frequency,
error recovery rate (= quality of error messages),
speed of publishing,
quality of leads,
time to release,
time to upgrade,
conversion rate,
carbon footprint impact,
System Usability Scale Score (ideally over 75),
accessibility score,
web performance score
18
Q

About countries and languages

A

Always decoupling country and language. Flag is a good idea for the country but not for a language.

19
Q

About language selector

A

Users expect the language selector to be located in the header or in the footer of each page, and they often watch out for flags, “Globe” or “Translate” icons to find it.

20
Q

Depending on amount of languages

A

If you have just a few languages, a drop-down overlay might be perfectly enough. If you need 10–15 languages, perhaps it’s worth exploring the option of a non-modal overlay with autocomplete. If there are even more options to display, consider using a standalone page, with countries grouped into tabs or accordions.

21
Q

Filters best practices

A
  1. Never auto scroll users on a single input
  2. Never freeze the UI on a single input
  3. 🔥 Decouple filters and search results (render both of them separately)
  4. Display filters above the results
  5. Apply button makes sense on mobile devices
22
Q

Floating labels

A

(Titles inside the inputs which stop be visible after the form is filled)

Almost always bad idea because of accessibility and autofill issues

23
Q

Ideal birthday date form

A
24
Q

Ideal date picker (except birthdate)

A
25
Q

The difference between persona and archetype

A

Personas and archetypes are functionally the same. They represent the same data and insights about our users’ behaviors, attitudes, goals, and pain points. The difference between them is that personas have a human face, with a name and biographical information, whereas archetypes take the form of an abstraction.

26
Q

When archetypes work better than personas

A
  1. Team members are skeptical about personas altogether (perhaps because they don’t seem rigorous or because some stakeholders have had unhelpful experiences with personas in the past). Archetypes can avoid some of the baggage that lousy personas have created, allowing the team to still benefit while avoiding a negative halo effect.
  2. The organization has already put resources into marketing-focused personas that aren’t very helpful for UX work (for example, because they are heavily focused on demographics or brand affinities, rather than attitudes and behaviors).
27
Q

Dimensions of usability

A

Effectiveness, efficiency and satisfaction

28
Q

What is effectiveness about

A

Completion rate and errors

29
Q

What is efficiency about

A

Time on task

30
Q

Design KPIs

A
31
Q

What is optimal amount of autocomplete suggestions for desktop and mobile?

A

4-6 for mobile, 9 for desktop

32
Q

Which part of autocomplete suggestions should be emphasized?

A

The typed portion should be in regular font, and the predicted portion should be in bold

33
Q

Don’t s for autocomplete

A
  1. Don’t use scroll bar within autocomplete overlay

2. Don’t overload overlay with some extra information like popular product cards, search requests etc

34
Q

The difference between findings and insights

A

A finding describes facts and behavioral patterns, i.e. older people prefer to buy a new insurance in person rather than online. To extract a finding, it is necessary to observe, analyze and organize the information in a way that describes patterns of user behavior or attitudes. But a finding, individually, does not lead us to understand the “why” of these patterns (i.e. why do they prefer to buy insurance in person?).

Finding is the information that helps us to identify behavioral patterns. Insight, on the other hand, explains the reasons for these patterns and provides us with possible opportunities.

Remember that all insights are findings, but not all findings are insights.

Design (9 decks)

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